Do Marketers Have Abandonment Issues?

Guess who's back?

In a bustling online marketplace, these two dogs, Spike and Daisy, exactly these two dogs were having a heartfelt conversation.

Spike: "You know, Daisy, it breaks my heart to see all those shiny collars and sparkling tags left behind in carts. It's like being promised a forever home and then being forgotten."

Daisy: "I know, Spike. It's the story of abandonment. So many beautiful things left unfinished. But sometimes, just sometimes, a hero steps in and changes the story."

Spike: "Really? Like who?"

Daisy: "Like Mortantra. Have you heard about their journey? They were facing the same issue, with so many customers abandoning their carts. But then, they found a way to turn things around. It's quite the tale of transformation."

Spike: "Tell me more, Daisy!"

Daisy: "Well, Mortantra teamed up with WebEngage and saw a 23% boost in revenue! They used personalized strategies to re-engage customers and reduce cart abandonment. It was a game-changer for them."

Spike: "Wow, that's incredible! I guess every abandoned cart can have a happy ending."

Daisy: "Absolutely, Spike. And that's just the beginning. Imagine what can happen when innovation meets tradition in the jewelry world."

Listen to Spike. Read Mortantra's Impact Story.

A few weeks later, Spike and Daisy are back, sitting under the shade of a large oak tree, reflecting on their previous conversation.

Spike: "Daisy, I've been thinking a lot about Mortantra's story. It's inspiring how they turned things around. But what about other jewelry brands? Are there more stories like that?"

Daisy: "Oh, definitely, Spike! Have you heard about Candere? They have an incredible story of blending tradition with innovation. It's a brilliant example of thought leadership in the jewelry industry."

Spike: "Candere? What's their story?"

Daisy: "Candere, a renowned jewelry brand, has always been rooted in tradition. But they didn’t stop there. They embraced innovation to stay ahead of the curve. From using advanced technology to creating unique, personalized experiences for their customers, they've set a new standard in the industry."

Spike: "That sounds fascinating! How did they manage to do all that?"

Daisy: "Well, Candere focused on understanding their customers' needs and expectations. They used data-driven insights to craft personalized journeys and experiences that resonated with their audience. It's a perfect blend of respecting tradition while embracing the future."

Spike: "It’s amazing how innovation can transform an industry so deeply rooted in tradition. Truly inspiring!"

Daisy: "Indeed, Spike. Just like every piece of jewelry tells a story, so do the journeys of these brands. With the right approach, any challenge can be turned into an opportunity for growth and success."

The dogs have more wisdom than most humans. Most.?

But here is one human that deserves the attention. Read from Ronak Sahewal , the CGO of Candere By Kalyan Jewellers , on his thoughts on the State of Retention Marketing.

Spike: "So I guess every abandoned cart is just waiting for its hero."

Daisy: "And every hero needs a good strategy. So, if your carts are looking more abandoned than a squirrel in a dog park, take a leaf out of Mortantra and Candere’s book. Who knows, you might just fetch a success story of your own."

Spike: "Well, in that case, I'm off to find some abandoned carts to rescue. Maybe I’ll get a treat too!"

Daisy: "Good luck with that, Spike. Just remember, it’s all about the follow-through. And maybe fewer distractions, squirrels and socks this time."

Spike: "No promises, Daisy. No promises."

Conversations like this always happen at WebEngage — all the time, constantly, around the clock. I promise.?

Bye!