Do This To Make Your Ads Terminally Successful

Ever had this happen?

You start running an ad and sit back to wait for the calls to start coming in.

Some time passes and you notice that nothing is happening. You check your bank account and it still looks the same, you check your phone and you see 0 missed calls.

You open the ad and the only thing that’s changed is the view count.

People are seeing it but why don’t they buy?

?

In the end, you spend all that money for nobody to end up buying anything. I don’t know about you but I wouldn’t put this on a list of pleasant experiences.

This is a result nobody wants to get and by the end of this article, you will know exactly how to avoid it.

Clients Want You To Do This

Since we were in school, we’ve been conditioned to follow instructions.

Want someone do to something for you??

You can try telepathy… won’t work.

Staring at them profusely only makes you look like a serial killer.

Yelling loudly and running at them will get you taken away or worse.

So what’s left? The only thing you CAN do is ask.?

If they say yes then great, if they say no at least you have an answer.

We can apply the same logic to our ads. If you don’t ask people to buy from you, they won’t.?

That’s why using a call-to-action is very powerful and can be the difference between your ad having only views and printing money like the Federal Reserve in 2020.?

A powerful call to action is forged by combining 4 elements.

Let’s take a look at them.

Inner Workings Of A CTA.

The most basic form is telling prospects what you want them do to.?

A couple of examples are:

“Click Here For X”

“Sing Up Here For X”

“Send Us A Message”

“Click Here to Read More”

Two big problems with these.

The first one is that they are extremely boring, the second is people see them so many times they have learned to ignore them.

And ignoring them is the worst thing they can do.

So let’s add a little spice to stimulate the taste buds of our prospects.

When creating a CTA the first thing you need to do is to include a response mechanism, asking them to take a specific action.

The second thing is to make it worth their effort and give them something in exchange for the action they are about to do. This could be in the form of a free guide, a discount, special treatment, or a special offer.?

Anything that makes it seem they are getting a great deal by taking that action right now.

Now If you mess this third thing up everything goes down the drain.

If you make your CTA confusing or hard to follow the only thing prospects will do is ignore you like your high-school crush.?

Your CTA needs to be as straightforward as humanly possible and it needs to get to the point faster.?

Make it VERY easy for them to understand what to do.

Avoid jargon and vague language because are people scrolling social media for amusement, they don’t want to do hard tasks, so let’s avoid giving them one.?

Now the last two are the secret sauce, every great recipe has one.

Let’s taka a sneek peak.

The Generational Secret To Making Your CTA Stand Out.

We want to speak the language of the people we are trying to sell to. By speaking their language they are more likely to trust us and follow the CTA.

This sounds very simple but can make a huge difference in how your CTA looks and sounds.?

Now if you apply everything I’ve mentioned above then your ads will be 10 times better than before, and we want to keep going on that upward trajectory.

That’s done by continuously testing different versions of your CTA.

Test what words would be more effective.

Change the placement of the CTA to see where it stands out more.

Different structures bring different results.

Regularly updating and iterating based on how previous ads have been performing will help you optimize your CTA to its best version.

If you would like to know how we can implement a CTA specific to your business you can reach out to us by filling out this form.