Do this on LinkedIn now

“Burning the ground, I break from the crowd

I’m on the hunt, I’m after you

I smell like I sound, I’m lost, and I’m found

And I’m hungry like the wolf.”

- Duran Duran

As I acknowledged my morning coffee was both cold and stale, I happened to be skimming through LinkedIn and was overwhelmed by multicolored notifications.?

• News briefs.
• A few likes.
• A few shares.
• A few comments.
• InMail
• Trending topics from someone’s uncle’s cousin’s neighbor…
• And some new newsletters?

Not to be mistaken with LinkedIn articles, newsletters are recurring messages that you can publish regularly to your followers. This can be done as a personal brand exercise or a company brand exercise. Both are now available.?

Here Are the 6.2 Steps to Publish a Company (or Your Own) Branded Newsletter

1. Go to your company page and click “Write article”

If you’re looking to do this for yourself and say, “screw that company I work for. I want to write about me damnit!” Simply follow the same step from your personal homepage.?

Note: If you happen to manage multiple profiles or pages, you’ll be asked to select which account you’re posting for… select yourself if that’s what you’re looking to do.?

2. Switch to Newsletter vs Article

An article is NOT a newsletter, so there’s a slight learning curve to get this piece right. You’ll see some options present themselves as a button on the top right-hand corner that reads “create a newsletter” or “[newsletter name].” Just be certain your newsletter title is selected instead of an individual article.?

If this is your first time creating a newsletter, jump down to the next step.

3. Create Your Newsletter Name, Timing, Look, and Description

If this is your first time creating a newsletter, you’ll be prompted to create one.

Here’s what you’ll need to be prepared to setup:

• Newsletter Tite: (Try not to be too clever in your naming convention as you don’t want to just blend in with the rest of the noise on LinkedIn. Think about your audience and followers. What do they know you for? What’s the goal of this newsletter?
• Timing: Monthly, weekly, daily, etc? Be honest with yourself about what you can commit to. This does make a difference. For ContentBacon, our Bacon Bits newsletter is currently reflective of this newsletter. In the not too distant future, it will be stand-alone content. (subscribe here)

• Description: Like your title, this is where you’ll be able to clarify to your audience WHY they should be interested in reading your stuff. Be specific, clear, and value-oriented. Alternatively, have a little fun to stand out and reflect your brand.?

4. Your Newsletter Image

This image is only 300 x 300 pixels, and you really need to make it clean and easy to read. Don’t worry. You can change this anytime—but try not to. Also, be aware that your newsletter logo will sit on top of your company or personal profile image. If they look too similar, it might look weird.

5. The Cover Image.?

LinkedIn recommends an image sized 1280 x 720, but you’re not entirely trapped in that size.?

Here’s what it looks like with 1280 x 720:?

Here’s what it looks like with a random size (500 × 375 in this case):

Personally, I like the way the wrong size looks and feels. But that’s me and my cold coffee talking.?

6. Writing That Shit Down….

OK. Now for the fun part. Get out all of your edited copy off that GDoc and onto your LinkedIn machine.

A few notes: You don’t have much flexibility in format here, so write with that knowledge in mind.?

• What you can add:
• Bullets
• Bold, Italics, Underline
• Normal Text, Heading 1 and Heading 2 (THAT’S IT!)
• Breakout quotes
• Links
• Photos

6.2. Some Extra Stuff That’s Easy To Miss…?

If you want to add a photo, video, or link, look for this little icon to appear near your mouse:

?

Once you see it, click on it to add some fun to your newsletter:?

Now, don’t forget to click publish and have some fun!?

?? Some Content News Happening Around the Global Frying Pan? ??

Grimes is writing an “intergalactic children’s metaverse book”?

Although the metaverse is very new and completely uncharted territory, many creative-minded people are already testing the limits.

Why good content costs serious money

Everyone appreciates great content. But when it comes to paying for excellence, the marketing industry is in a race to the bottom. Why? Let’s dive in.

Outsourcing Could Be the Best Thing You Do for Your Content Marketing Needs

Let’s face it; you just can’t afford to slack on content marketing and expect to see results. Outsourcing this monumental task can save you time and money while leaving quality content strategy and creation to the pros.

That’s all for now!

Sizzling regards,?

Team Bacon

PS: Want some clickable content to tool around with on your own? Have ContentBacon send you 7 Free Email Templates to nurture the heckfire out of your contact list!