Do influencers matter anymore?

Hi, and welcome to the foundr #newsletter.

Even just a few years ago, influencer marketing seemed like the most effective way to start and grow your business. But now, it’s becoming as costly and time-consuming as any marketing tactic.?

So, where does #influencermarketing fit in your marketing mix? How much should you invest in influencers? And where can you find the right ones to work with?

Let’s get started…?

Founder Words

“The influencer, the celebrity, the glitz and glam of that is just a value add. An extra push in the beginning. It’s not going to build an entire company just on their name.”

- Toni Ko, founder of NYX Cosmetics and Bespoke Beauty Brands

Founder Events

Influencer Marketing Workshop (May 11th): Sign up for our free live workshop to learn how to get the most out of your influencer marketing. The event is hosted by Cody Wittick and Taylor Lagace , founders of the influencer marketing agency Kynship .?

Founder Tools

Influencer Marketing 101: Learn the basics of influencer marketing and how it can help you grow your business.?

Don’t Blow Your Budget: Partnering with a big-time influencer and churning out buckets of high-quality videos can eat up your marketing dollars in no time. Learn how to take an equally effective (though more strategic) bootstrapped approach.

Founder Stories

That Brand On Instagram: frank body co-founder Jessica Hatzis says that it’s dangerous to be investing everything into one channel. Learn how Hatzis scaled her ecommerce business from an Instagram fad to a global beauty brand.?

The State of Influencer Marketing: Toni Ko 's first beauty brand, NYX Cosmetics, made $4 million its first year and eventually exited to L'Oréal for $500 million. Watch to learn her advice for early-stage brands looking to work with influencers.?

Need help creating a marketing strategy? Get support with?a free call?with one of our experts.

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