Do 'Influencers' Bring in An Audience?
As theatre marketers continue to try and find new ways to market their shows - and in a very crowded Broadway season new ways to break through the noise - there is a strong trend to chase the next shiny thing. One of those elements of marketing that is newer to the marketplace is the use of influencers - but Cara Joy David got out and did some on the ground reporting to uncover whether or not the influencers are actually being influential. Elsewhere, we have some more job shifts, including the departure of Patsy Rodenburg from Guildhall school, a signal of a major shift in the way UK actors are being trained.
Employment Opportunity
Dramatists Guild Foundation (DGF) seeks a self-motivated and efficient professional to help provide support to our Finance department. Reporting to the Director of Operations and Finance, the Finance Manager will assume responsibility for financial reporting, non-profit bookkeeping, accounting services and other administrative responsibilities to support the Finance department.
Industry Trends
In recent years, we’ve talked a lot in the theater about influencers. There is good reason for this—in terms of the broader landscape, influencer marketing has grown to an over $20 billion industry, as per numerous studies. According to a post by SlickText, 38% of shoppers rely on influencer reviews when online shopping. But I’ve long wondered whether influencers are directly selling theater tickets. And, in my polling of 200 theatergoers, the answer was: “Very very rarely.”