DO I REALLY NEED TIKTOK TO GROW MY BUSINESS?

The answer is pretty simple, yes.?

I know...I know the last thing we want to do is lip sync and dance in front of our phones to help our businesses grow. Luckily TikTok has become so much more than that, and let’s be honest you can’t deny the power the app withholds.?

So let’s address the elephant in the room shall we...how can one truly grow on this dynamic platform?

Study the platform

Just like you can’t do an exam without reading the textbook first, you must consume before you can create. See what’s working within your industry and then connect the dots! Prepare yourself for your incoming fame ;)

Optimize your profile?

Your potential audience will decide to follow you based on what your profile shows them. Using keywords that describe who you are, will truly move the needle. So let’s say you run a consulting agency, your profile could include the statement “We are a consulting agency that will help you develop your brand”.

Evergreen content?

Rather than burning yourself out by hopping on the next big trend, look at the bigger picture. Yes, trends are important, but harmonize them with timeless content. Focus on your authentic voice and creative freedom, have fun.?

Example: Let’s say you have a fashion brand, you can give styling tips featuring your products with the scenario of “daily chic workwear outfits”. This type of content is applicable all year round rather than content directed towards special occasions.

Be authentic?

Developing a distinctive way of expression will help you build a community. Your audience can pinpoint a certain aesthetic and relate it to you.?

Example: You could do this by starting a content series or you use a certain type of template for your videos.

Those were some TikTok tips! Feel free to comment down below or reach out to me for a topic you would like me to tap into!