Do I really have time for core values?

So I work with a lot of small businesses and when I bring up core values, I usually hear the same thing, "I think core values are important...". You can almost sense the "...BUT...I don't have time right now." So why is it critical to write down your core values (or at least what you think they are)?

Let me ask an easier question, which statement is easier to say and defend?

1) Bob, I just didn't like the way you handled that client, so I'm letting you go.

2) Bob, you didn't show humility in handling that client, so I just don't think you are a good fit for our company.        

Well I think it's pretty obvious to most people that #2 is much better, however in order to take the "easy road" of #2, you have to put in the hard work upfront. This takes 3 steps:

• Set your core values. Think of your ideal employee and describe them to get your core values...you can always iterate to perfection later.
• Socialize your core values. First with your leadership team before publishing and then with your employees during onboarding.
• Live your core values. Catch someone doing something right. Send an email out or announce at a meeting, "Janice showed accountability in her handling of the Nelson account..." OR "Ted showed integrity in refunding the client a fee they paid twice..."

So in conclusion, not setting your core values upfront will cost you a ton of time, energy, and likely HR issues. You don't have to get them right at the beginning, but you do need to have a starting point. In the words of Winston Wolfe, "Pretty please, with sugar on top...SET YOUR (expletive) CORE VALUES."