Do I need to have video for my podcast?

Today we’re tackling the big question: Do you need to have video incorporated into your podcast?

Here’s where we land on the topic after evaluating the podcast industry + online marketing over the last 12 months:

Video is one of your biggest tools for audience growth, making it a “must have” for brands who are leveraging podcasting to grow their visibility, leads and sales.

Here are the major factors why:

Audience Access and Engagement with Video Shows

• Globally on Spotify, the average daily streams of video podcasts have increased by more than 39% year-over-year
• In the U.S., nearly two-thirds of podcast listeners say they prefer shows with video, according to a recent Cumulus Media survey
• Last year, a survey on Youtube found…. “A whopping one-third of the weekly podcast audience indicate YouTube was where they started listening to a new podcast. That’s twice as many who say Apple Podcasts” and that 40% of new podcast listeners watch the podcast actively while listening.” {Forbes}

The Power of Video Marketing

• In 2023, individuals dedicated an average of 17 hours per week to online video consumption {Wyzowl}
• 87% of marketers acknowledge that video yields a direct, positive impact on sales {Wyzowl}
• 73% of consumers have been influenced by a brand’s social media presence when making purchasing decisions {Animoto}

The ROI of Video for Businesses:

• 91% of consumers have watched an explainer video to learn more about a product or service. {The Social Shepard}
• Including a video on a landing page can increase conversion rates by as much as 80% {The B2B House}
• Almost 82% of buyers have been influenced by video content to make purchase decisions {Backlink.io}

The Bottom Line:

• Video has become one of the most important tools for businesses, meaning that having a video strategy for your podcast has become a “must have” vs. a “nice to have”
• Having a video strategy for your podcast means you are accessing millions of people within your audience that you wouldn’t with just audio only
• Users love video content, and video content drives more visibility, leads and sales than audio alone

Get More Support:

If you want to discuss how to incorporate a video strategy for your podcast, schedule a consultation with our team here.

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