Do I need a coaching niche?

Do I need a coaching niche?

A question that we get asked a lot when speaking to individuals applying on our programmes is…

“Do I need to have a niche before starting my training as a Coach?”

The answer? Well, some coaches do, but the truth is, discovering your niche is a natural part of your training and development as a coach.?

As you train, you'll uncover who you are as a coach, the clients you resonate with, and the areas where you can create the greatest impact. This reflective process shapes your niche authentically, aligning it with your strengths and values.?

For inspiration, listen to Gemma Rabbini, ACC, a?Become?Graduate and Marketeer, share how she developed her niche on the podcast?Choosing a?Coaching?Niche That Works for You.?Listen here

In addition to exploring your niche, on the?Coaching?Diploma?you'll also learn how to structure your?coaching?sessions to create a flexible yet supportive framework. A well-structured session is like a “container”—it offers trust, safety, and clarity while leaving space for your client's unique journey to unfold.??

By balancing structure with flexibility, you'll focus on presence, trust-building, and active listening, ensuring your sessions are client-centered rather than model-driven.?This is what our latest blog explores and you can read it here.

Become a qualified coach in 2025


Delivered entirely online through live classes over Zoom, 1-1 observations, written feedback and coach mentoring this certification is ?built on evidence-based, psychological principles. Delivered in an experiential way the Diploma gives you a complete pathway towards becoming a qualified ICF Coach.

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Following the Diploma you will be able to apply for the ACC Credential by the ICF which is the largest awarding body for professional coaches.

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Why choose?Become??

  • Trusted ICF & AC provider with many years of experience supporting coaches gain their accreditation?
  • Train in small groups within a supportive community?
  • You can cain your ICF over evening and weekend training online
  • Programme based on Evidenced Psychological Frameworks
  • Complete Diploma flexibly anytime in 1 Year
  • Includes Level 1 ACC Performance Evaluation
  • Includes 10 Mentoring Sessions taken anytime in 1 Year
  • Learn in a Supportive Community with Years of Experience!
  • Small Classes = Individual Learning and Feedback.

Next cohort starts 22nd January 2025. Could this be your year?

Find out more.


?From the Podcast


Do You Need to Know Your?Coaching?Niche Before Starting Training?

If you're holding back from starting your coach training programme because you haven't nailed down your niche, here's some great news: you don't need to have all the answers before you begin!

To hear an inspiring real-life example, check out the latest podcast episode featuring?Gemma Rabbini, ACC.?As a graduate of the programme and a skilled marketeer, Gemma shares her experience of how she developed her niche in a way that truly resonated with her values and strengths.

Key Takeaways

  • Do I need one and how to choose a?coaching?niche
  • Ways Gemma explored her?coaching?niche
  • Knowing what you really, really want
  • Using your own expertise to inform your?coaching?niche
  • Marketing and your chosen?coaching?niche or niches!

Listen Now


From the blog


How do you structure a coaching session?

Structuring a?coaching?programme is about creating a flexible container that supports trust, safety, and client-centered growth, rather than adhering to rigid models or formulas. ?While structure is essential for consistency and clarity, it shouldn't overshadow the real work of being present with the client.?

?This article explores how to design a?coaching?framework that aligns with ICF competencies—fostering trust, active listening, and presence—while allowing space for each client's unique journey to unfold. In integrative?coaching, models and techniques can provide guidance but should never come at the expense of genuine connection. Instead, we aim to hold a space where the client, not the model, takes centre stage.

Key Takeaways

  • Structuring the?Coaching?Programme: The?Coaching?Container
  • The Role of Models and Techniques in?Coaching: Support and Potential Pitfalls
  • Integrative?Coaching: Letting the Client Lead
  • Embracing Flexibility and Connection Over Structure

Read the full article


Become is an Accredited ICF Coach Training Provider helps you elevate your coaching practice. We provide Level 1 & 2 Diplomas in Coaching using evidence-based strategies, deepening your understanding of psychological principles, and helping you to increase your confidence as a professional coach.?

Join our community of dedicated coaching practitioners committed to continuous growth and ethical practice.

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