Do fundraisers understand the media? I don't think so
I am somewhat bemused, but also concerned, at the way in which fundraisers have reacted to the recent media furore over how they raise money.
“How dare journalists write such negative stories about our trade. We’re raising money for good causes – that gives us a right to ask”; or “It’s all sensationalist nonsense. They’ll go away tomorrow once they find something else to focus on”; or even better still – “Why don’t they just write nice things about all the wonderful work charities do thanks to the money we fundraisers raise?”
These comments make me think that fundraisers have no idea about how the media – in particular, news journalism – operates. And that is dangerous...
To read find out why I think it's dangerous, check out the full blog on UK Fundraising https://www.fundraising.co.uk/2015/06/12/fundraisers-do-need-to-explain-and-justify-how-they-fundraise/
Senior Executive | Film, TV & Media | Technology & Innovation | Growth, Transformation & Leadership | Speaker & Strategist
9 年Does anyone outside of Media understand the 'Media Space'?
MGCK Music Ltd
9 年I don't think fundraisers know how reality works. For a long time the word 'charity' gave institutions a thick layer of protection. Now, with groups like FIFA being exposed as claiming charity status, and other revelations of the salaries paid to Chairmen and Chairwomen of many charities, people have their doubts about the validity of handing over their money to fundraisers.