Do this first

We had someone round this morning to give us a price to decorate the lounge.

It didn't need doing when we had the whole house done 18 months or so ago, but Florence has recently discovered a fun game called:

How much wallpaper can I peel off the wall and eat while daddy makes some toast?

I don't think Hasbro will be making me an offer for the rights to the game anytime soon.

Now, when it came to getting the whole house down, we had 3 or 4 decorators pop in, walk around, do lots of 'mmm-ing' and 'ahh-ing', and see how good I am at pretending I know the difference between gloss and acrylic paint.

This time was different. We only called one guy.

(The one who did it last time.)

When it comes to marketing, there's often an impetus to get more customers.

But whenever I work with a new client, it's not where I start.

Because if you're investing a 4-figure sum with us each month, my priority is to generate a return on your investment as quickly as possibly.

And, 9 times out of 10, new customers are not the quickest way to the cash.

So, next time you're talking about where your next customer is going to come from, ask yourself if you've done enough to keep in touch with the people who've already spent money with you.

Stay safe and have a lovely weekend.

P.S. I know the consistency part of keeping in touch is where most business owners struggle - it's one of the things I'm going to cover on my upcoming training. Stay tuned.