Do facts impact your level of trust?

It was 28 minutes from when I showed my client the sales literature until he said yes, order this equipment.

A $5,286 sale.

The next morning, I told my father how surprised I was that the client ordered the equipment so quickly.

My father stared at me for a moment.

He said, “He wasn’t just buying the equipment; he was buying who you are and what your brand stands for. He trusts you.”

Trust.

The sooner you build trust with your potential clients, the sooner they will do business with you.

Above is an ad I received, and what grabbed my attention is their service % figures.

·????? 100% money-back guarantee.

·????? 96% of calls answered in 3 rings or less.

· A real person fields 99% of live chats within 9 seconds

Clients make their buying decisions based on emotions and justify them with facts.

I didn’t buy three Harley-Davidsons because H-D is the best motorcycle.

I bought them based on the mental picture of me riding a Harley and my created image.

And the fact that my friends rode them and trusted the brand.

What could you use to build trust with your potential client?

Make a list of,

1. What does your brand stand for?

2.??????? What % of clients still do business with you

3.??????? How fast you make your deliveries on orders

4.??????? Your order accuracy

5.??????? The guarantees you provide

6.??????? Any awards your company has received

It's likely that your competition is not doing this, which will elevate the perception of your brand among potential clients.

Build trust before you try to sell.

And Believe in yourself.