Do ED Officials Understand Business Investment Drivers?

Do ED Officials Understand Business Investment Drivers?

Help please.  Can you explain where I can find information about an industry that some refer to as "Corporate Headquarters"?  Or how about another called "Research and Development"?  Or perhaps another favorite, "Advanced Manufacturing"?

We work in communities across North America and Europe, and in many cases when our projects touch an economic development organization we study their defined "targeted industries".  These are presumably chosen for good reason, probably on the basis of existing sector presence and some thoughtful determination of how well their community will compete given location, logistics connectivity, labor force, cost structure, etc.  We don't typically have reason to question the economic development organization's judgment about the reasonableness of their aspirations, except when we are doing a site selection project - then it becomes painfully clear very quickly if a given investment-type works.  We can say that many economic development plans and marketing strategies are really quite good while others seems to be a bit too "aspirational" or so generic that they say nothing.. 

But, we think it a large mistake to confuse investment formats and industries.  There are no industries called corporate headquarters or advanced manufacturing, yet these words are contained in many economic development plans and marketing strategies.  Corporate HQ's come in all shapes and sizes, and there are corporate HQ's for companies in many industries. Likewise, though it might sound trendy and forward-thinking, "advanced manufacturing" was a term coined to reflect the state of process and technology advancement in a wide range of industries. Process evolution and technological application exist in and impact an extremely wide array of industries. 

Why am I bringing this up?  Well, if we can learn and understand the dynamics of real industries, it would lead to far more successful economic development encounters with investors and their representatives.  Instead of referring the a generic catch-all that means fairly little in specific terms - like "advanced manufacturing", maybe we can begin to talk about the specific issues associated with real industries like composites manufacturing and materials science, aerospace, automotive, industrial machinery, etc.  Each of these has a unique profile of change dynamics and requirements that are critical when pursuing new investment.  To the investment advisor this is hugely important and with some focus, economic development organizations can be portrayed in a much more sophisticated light - and this will lead to far more success.

 

 

 

Brett Vassey

Dedicated to Virginia manufacturing sector’s competitiveness.

9 年

Good piece. "Advanced Manufacturing" is a political construction, not an economic sector. In a recent paper, I better defined Manufacturers as being at different places on a one-way continuum from labor intensive to technology intensive. EDs use terms like "Advanced Manufacturing" as a target (some say even to pick "winners & losers" in the incentive game) for recruiting or incentivizing with limited resources.

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As a ED consultant ,I can honestly say that the vast majority of people placed in Economic Development positions in California do not have specific industry goals. The majority of them work for governmental or quasi-governmental groups.Their mission changes every election as the councils dictate what they think will improve their local economy.The big thing in California is retail, because it generates sales tax.California city budgets rely heavily on sales tax .California still has a anti - business ,anti-housing climate. Governments go out of their way to discourage new housing projects, new industrial buildings.The environmentalists now are the most powerful groups in California. Their actions have contributed to the very low business climate rating in the U.S.

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Chris La Shorne

Architect/Owner at Chris La Shorne Architecture

9 年

I don't quite understand what it is that drives businesses to seek locations that are in the hottest, lower rated education states, states that don't compete on an even field in terms of taxes. Education and healthcare come at a tax price. Natural beauty, community attractiveness, community theaters, and orchestras to recruit workers all have a price. These are the things that should make Wisconsin one of the most attractive. I applaud Elon Musk and Tesla on their venture, but in the hottest, driest state, earthquake prone environment, where hundreds of workers will have to relocate? Tax incentives given by certain states and local governments undercut the very things these companies seek. Go ahead manufacture the very thing every middle class Amercian needs but can't afford. How about Boeing? What will happen when a hurricane blasts through their factory in South Carolina?

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Mark Barbash

30+ years in economic development; Ohio Econ Dev Assn, Ohio State Univ and Ohio University

9 年

Adam, I think your posting is right on point. It's critical that EDPros go beyond the marketing words (ie: "advanced manufacturing") to the real granular work of understanding the key attributes of particular industries: the technology, the market, the supply chain, R & D in the field (and who's paying for the R & D). I've seen a lot of cluster reports that don't go beyond the general, and as such, are of limited value. Nice work.

Adam Wasserman

Managing Partner at GLDPartners/GLDPartners Mobility

9 年

David - Your kind instruction on the “descriptive category” that is “advanced manufacturing” is well-appreciated. With respect though, you are offering the sort of intellectual definitions that policy-makers think about, and well should they think about these things. You yourself suggest that advanced manufacturing is not an industry – and that was my point, so to reiterate, yes I think the issue is one of importance. If we don’t understand the specifics of the real-live industries that we are “targeting” for investment, economic developers will unfortunately talk a language that is broad and unspecific, which doesn’t help too many people except policymakers. Your short lecture seems to be making the case that the label “advanced manufacturing” is indeed important and I don’t quarrel with that at all. The underlying point is this: if economic development organizations are by their very own stated objectives to advise, market to and “attract” actual investments from real companies, then it is critical for those organizations to understand their targets. That is quite difficult when they are using sexy policy language – a space that policy advisory firms are very comfortable in as they produce studies and importance advice at probably a much higher level. The term might be helpful to support States/Provinces or local communities as a catch-all to show that they “get it”, that they are about tomorrow’s industries. That’s great, but then which of those specific business sectors are they targeting and offering tangible expertise and product solutions for issues like: workforce, core infrastructure (like water), a regional/super-regional supply chain that reduces cost and risk and global inbound/outbound supply chain connectivity. These are the sorts of things that can add real value to a company.

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