Do Cookies Matter? Not as Much as You Think

In today’s digital world, everyone’s talking about data privacy and cookieless advertising. So, how do we keep engaging students when the cookie crumbs are drying up? Well, at 3 Enrollment Marketing, Inc. , we’ve sunk into what we do best – solving problems to drive results.

By leveraging AI, data, and an advanced marketing tech stack, we’ve moved beyond just having conversations with students—we’re driving real action and guiding them along their enrollment journey. The new 3E Intelligent Enrollment platform, launching in Q2 2025, will take this to an entirely new level (think on-the-fly performance campaigns). And it’s already making an impact. ?

Six months ago, we noticed digital signals shifting, and instead of panicking, we pivoted. We expanded our data approach beyond cookies and kept our paid digital retargeting and look-alike campaigns thriving. And guess what? As cookie signals slowed, student engagement actually went up. That allowed us to fine-tune our senior email marketing strategy and stay ahead of student needs. The bottom line: students are moving through the enrollment process, and it’s all thanks to smarter, data-driven strategies—no cookie jar required.

?This is why we’re focused on building a performance-driven, AI-powered solution. Not just a chatbot or conversational AI, but a system that pushes students to take real steps, apply, and succeed. That’s the future of enrollment marketing.

Interested in what sparked this post? Check out this Forbes Article: Machine Learning and the Future of Cookieless Advertising

#HigherEdMarketing #AI #CookielessAdvertising #EnrollmentTech #EdTech