Do Consumers Hate Your Ads?
Sure, a freemium often delivers additional functionality for a fee compared to what the free version does. But for many the real attraction of an upgrade is the chance to shop, play or work in an ad-free environment. When consumers are willing to pony up to avoid seeing your ads, you know there’s trouble in paradise.
To read more, please visit my Advertising Week article.
Working at the final level with post-MBA methods to optimise organisational decision-making and managerial efficiency advancing corporate marketing governance, strategy, and planning results.
6 年This is because most business leaders are Operational and inadvertently milking brand equity instead of building brand equity. This myopic management syndrome is only stopped by adopting the Hierarchies of Marketing, and "balancing" the structure of an organization so as to optimism longterm growth and avoid brand decay.