Do Not Build your Website Without Considering These 10 Important Points
A business without a website is losing potential customers and will find it difficult to establish trust. In a world where 62% of shopping happens online you need to make sure that your website is accessible, visible, and recognizable among the customers.?
Having a website is not enough, you need to make sure that people can reach your website, either organically or via any other method. The motive is to get your audience to interact with your website and ensure that they click on your CTA.?
How can you do that? For one, you can prepare a solid ground for your website so that it prospers and performs as required. Secondly, your website must have the right elements to make it approachable and recognizable. Third, you need to add it with the right content and strategies to get ahead organically.?
84% of the people use Google at least three times a day. If your website is not coming up in search then you are losing the same amount of potential customers. Building a website is not exclusively done to rank it on Google, but most of the part is related to the fact that you need to rank better to get better leads.?
So, in this article, we will talk about the ten important things that you must do or expect from your website development company. These are points that will make a big difference in how your website is built, how it works, and how much it can impact your business.?
Take Care of These Points Before Building a Website
1. What’s your Aim?
Every website is not built for sales purposes. Some are built to help visitors find information, like Wikipedia, while others are meant for entertainment, like YouTube.?
However, for a business, the sales angel is always there in a website and it must come across clearly. For others, you need to establish an aim for building the website.?
Because depending on the aim you can instruct the website development company, which will help them find the ideal layout among other things. Your website’s aim is connected to the type of users who will be coming to your website.?
Subject to the primary users, the website development company will have work to create a portal that will be appreciated and useful to the right audience. Everything is connected to your aim.?
Because if you’re building a website for selling your product, then your customer will want to get straight to the product they want instead of understanding your history and vision.?
On the other hand if you are a global organization working to help people, your mission statement, achievements, and way of doing things will interest the people more. This is just an example.?
2. Profile Analysis of Primary Users
Profiling your primary users or target audience is helpful in creating the website. In other words, depending on the visitors, you can ask the website developers to draw a relevant design.?
While building the profile, note that there can be two groups of primary users. You need to take a holistic view of who will be using your website and then move forward.?
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3. Pay Attention to the Domain Name
Choose your domain name intelligently. Don’t rush with it; take some time to reflect on your business, audience, and the industry while choosing the domain name.?
The golden rule is to have a short, relevant, and memorable domain name. It shouldn’t be too long for your users to remember. Also, long domain names hurt your SEO.?
Also, the majority of the people conduct searches and access the web from mobile. So, imagine typing a long domain name on your phone, especially when mobile phone browsers are less inclined to generate suggestions.?
Bad domain names negatively affect the user experience, which is, in every form, bad for business. So, while choosing a domain name, keep a few things in mind;
Lastly, prefer to take .com as the extension. This also makes a difference and adds to the convenience of remembering your domain name. All of this is important because changing a domain name later is not good for business.?
Your users might get confused with the rebranding and they can decide to abandon it for another brand.?
4. Choose the Right Design
Building the design is something that your website development company will do, but don’t make the mistake of not being a part of it. Most of the website development services include building user profiles and buyer persona to understand the customer.?
So, the company you choose to build your website must understand your customers. Choosing the right design depends on the extent of research conducted for the purpose.?
There is no homogeneity in website designing. Every type of user has different preferences and motives to engage with a website. Hence, the website’s design must reciprocate with a unique and relevant design.?
While we are at the design point, let’s address some other important aspects too. Creating and choosing a design is simple. In other words, you have to make sure that it looks visually appealing.?
Along with this, a few other aspects to pay attention are;
Layout: How the information you want to share is spread and placed on the website matters. The motive is to make the entire process easy for your users and not confuse them with multiple CTAs.?
Ideally, you would want to have one objective for one web page. The objective can be the same for every page, but it has to be one. For instance, you cannot ask your users to buy your product in the first fold of your homepage.?
And ask them to recommend the same to their friends in the second fold. Follow the KISS principle, Keep it Simple Stupid.
Read for other Points: Top 10 Important Points To Take Care Before Build Your Website