Do This To Boost Post-Purchase Profits
Carl Ashton
Email marketing strategist and copywriter of 8 years → If you're an eCom brand, coach or creator, I’ll show you the quickest ways to boost your email revenue
ALL eCommerce brand owners have one thing in common.
They want more sales.
Nowt* wrong with that. This is the entire point of a retail-style business.
(*If you’re not British, nowt means nothing. Now you're down with the kool kids.)
Well, it turns out one of the best times to make more sales, is immediately after you’ve made a sale.
In issue 18 of Today’s CTA, I’m going to tell one of the ways I boost the ‘placed order rate’ of my client’s post-purchase email flows.
Let’s dive in…
Get This Right And You’ll Easily Make More Sales From Your Post-Purchase Flows
The above is a snap I took this morning from an account I’m working on.
That’s a 262% increase in orders from a post-purchase flow.
Not bad, eh?
(Side note: yes, I know the new one has had dramatically fewer sends, but it’s a recent flow and I wanted to use new screenshots)
Now, there are a few reasons why this email is doing so well.
And one of the biggest reasons is…
C’mon, this deserves a drum roll…
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Matching the offer to the item purchased.
Example:
Someone buys one Super-Duper Fixy-Leg Knee Support.
Guess what they’ll probably buy right now?
Another one.
How weird is that?
However, there are logical reasons why that would make sense.
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Like, just in case the other knee starts to hurt, or while one is in the wash you got a spare, or one gets damaged while using it for sports, etc…
You could also test a special bundle of products, like:
For whatever reason, including more of the thing they’ve already purchased into the offer just works.
What To Do If You Have a LOT Of SKUs?
Great question. Glad you asked it ;)
In this situation, I create individual posts-purchase emails for each of the top 3-5 best-selling SKUs.
Each email will also have a custom offer that matches what the customer has just purchased.
Everyone else will receive a more generic offer. However, you should still try to present that offer in a way that makes sense, is a great offer and doesn’t forego customer care.
This brings nicely around to Today’s CTA, which is for you to take your best-selling product and come up with an offer befitting of someone who’s just purchased it.
If it’s good enough, pop it in a post-purchase email and test it out.
All the best,
~ Carl Ashton
8 years email marketing old guy & founder @ easyemailboost.com
P.S.
Here are 3 ways I could help you (brand owners and freelancers):
1 - The most inexpensive way
Book a call with me, called:
2 - The most thorough of ways
Order an email marketing “Simplify to Monetize” report - details here
3 - The most obvious way?
Hire me to write/work on your emails.
Email me here to have a chat about that: [email protected]
** Full disclosure, I’m pretty much at capacity with client work, so I’ve had to change the criteria for projects that I’ll accept. If you get rejected, it’s really not personal. I’m a lone wolf out here with limited resources and no desire to become an agency.