Do B2B Companies Need Mobile Apps?

There is no doubt that enterprise mobile application is developing at a rapid pace at present. Research has shown that companies have become more productive while employees have become more engaged right now. Besides this, it likewise appears that successful businesses are not complacent with only one app. It has been found by the most recent report that the average company had over 10 Internet applications.

Is there any development of Enterprise Mobile Applications even now?

According to a report published by Adobe in the year 2016, it was revealed that approximately 68% of the companies use up to 5 enterprise mobile applications, and another 26% use six enterprise mobile apps or even more.

These organizations create apps for various reasons, which we have mentioned below:

??????????For performing jobs more effectively

??????????For enhancing the productivity of the employees

??????????For connecting with stakeholders and clients

??????????For equipping workers with information and tools

It has also been found that developing applications for generating additional sales revenue is likewise a valid option. Approximately 62% of companies believe that if any organization has not deployed any enterprise mobile apps, they will lag in the competition. Consequently, those B2B companies creating apps already have a competitive edge over the others.

Are B2B companies actually in need of mobile apps?

Several key aspects are driving the growth and adoption of mobile apps in the enterprise.

??????????Instant communication is extremely important – B2B companies prioritize enhancing communication across the whole organization. Right now, the intranet has been replaced by another simple alternative known as the internal communications application.

??????????The necessity of maintaining competitiveness – It was also revealed by the 2016 report from Adobe that approximately 46% of the mobile app development companies comprehend that they will require an enterprise mobile strategy to survive in this competition and make sure that they can retain their clients. Although mobile applications have been shown to benefit businesses, many companies have been hesitant to adopt them.

??????????A workforce that is becoming increasingly dynamic – It is a fact that the employees of many big companies are working remotely at present. Apart from helping these employees to work from home or while commuting, these apps also aid in optimizing the process. This helps to make certain that a mobile workforce happens to be productive in the best possible way.

How are B2B companies making use of Mobile App Development Solutions?

There are several instances of how global companies have adopted mobile apps for enhancing their performance. Below, we have mentioned several ways of how companies can implement apps effectively.

1. Facilitating the training of the staff

The companies have found that using mobile apps for training is helping to facilitate a quicker onboarding procedure for new employees. Apart from being an attractive and streamlined gateway into training courses, it is also possible to adapt the apps for satisfying the requirements of departments and individual employees. Apps can also be combined with various other teaching procedures like rich media, e-learning, and internal social networks.

2. Differentiated knowledge sharing

Several companies use mobile apps for sharing knowledge with prospects and clients in a unique manner. It's great to see professional services relying on engaging applications rather than the standard PDFs and presentations.

3. Connecting all the employees

Some leading companies are becoming known as mobile innovators by enabling employees to identify each other and contact one another using a secure app. This is quite beneficial for fast-developing organizations where it is essential to keep the initial culture and values of the company running despite the huge expansion.

4. Informing everybody regarding the performance of the company

Reporting apps and internal communication apps are created by global organizations for updating the employees with the successes and challenges of respective departments and the entire company. This is much better as compared to the typical PowerPoint or internal newsletter.

5. Providing personalized alerts and portals to the clients

B2B firms have started providing clients with applications that feature customized reports, replies to their complaints, real-time monitoring of their activity, as well as a direct gateway to their account manager in an ongoing attempt to deliver extra benefits to their clients.

How to start developing a mobile strategy for your business

As suggested by the evidence, companies are now in a position to deploy mobile apps. An essential part of any business plan or strategy will be to maintain a competitive edge, and the time is perfect for incorporating enterprise mobile applications into that.

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