DN Yearly Social Update

Santa works hard, but DN works harder – just because he's packed up for the year and headed back to the North Pole, doesn't mean we're going anywhere. So let's dive into this bonus newsletter, where we'll recap the last year on social and even give a sneak peek at what we think is to come!

?? The trends that caught our attention last year...

• The most aesthetic trend ever "... but Wes Anderson" showed people recreating the director's iconic style in all kinds of scenarios. At one point you couldn't escape "You better not be acting like you're in a Wes Anderson film " an evolution of the original trend that glorified even the most mundane of tasks.
• Before girl math there was ?girl dinner ? where people would share their comfort food when they weren't in the mood to cook – we saw everything from charcuterie boards to microwaved eggs .
• Capybara's became the new animal of the internet, with the hashtag viewed 9.4 billion times on TikTok.
• Both meme accounts and brands hopped on the "OMG I love this question" sound to share everything from product benefits and relatable moments.
• Red and green dating flags were replaced with beige unusual-but-not-a-no flags. Not everyone was sure what they meant, but everyone was talking about them.
• We loved watching people's wholesome weekly R.E.P.O.R.T where they'd share what they'd name something to Read, Eat, Play, Obsess, Recommend, and Treat themselves to.
• Another strong year for Spotify Wrapped, people continued to share and analyse each other's listening habits.

?? What we’ve posted in the last few days...

• Festive leftovers to take home using Sistema UK.
• Dome satisfying organisation for Sharpie.
• A closer look at the distinctive square barrel of the Waterman Paris Exception pen.
• Getting ready for a cosy NYE night in with FUNKIN.
• And, in case you missed it, our very own 2023 wrapped video .

?? Our social media predictions for 2024...

We've already asked AI to visualise some of our predictions for 2024 , but here's the full list from the team:

• AI will become accessible for the everyday user and social media e.g video edits, podcasts, YouTube, ad creation.
• Brands will move away from the chaotic “DuoLingo” style and being sassy will be the most popular TOV trend.
• The rise of TikTok Shop for more brands and users.
• X will die for many users as other platforms gain popularity.
• More content creators will gravitate to Instagram rather than over-saturated TikTok.
• Amazon will buy TikTok to enhance the purchasing experience.

??Subscribe to get social news and updates from DN straight to your feed and inbox – we'll be back next year! ??