DMI Program in Galeksia: A Complete Guide
The presence of digital marketing in every industry nowadays has become a necessity. As a result, the demand for digital marketers rises more and more every day. One thing we've learned over the years is that to stand out from the crowd, you need to have relevant and certified digital marketing knowledge. How can you get there?
This article represents a short guide of how the DMI program in Galeksia is the perfect answer for that question.
The 5 Main Benfits Of The DMI Program In Galeksia
The DMI program that we offer it's an all-in-one solution. It offers relevancy, credibility, certification, and quality - everything you need to possess today to become a successful digital marketing specialist!
A Global Standard In The Industry
The program is taught in over 135 countries around the world. Yes, you have read that right. The program is not only recognized everywhere in the world; it's setting the global standard in digital marketing education.
Industry Validated programs
The courses are reviewed by leading digital companies, including Google, Facebook, Twitter, and LinkedIn. Not only that, but the program helped these company digitally transform their marketing teams.
Internationally Recognised Accreditation?
After you finish the program, you will receive an industry-recognized, globally respected qualification issued by Pearson VUE. The opportunities for your digital marketing career are endless with this certificate. Read more about the benefits of the certificate here.
Gain Up-To-Date Industry Knowledge
In collaboration with industry experts, DMI works hard to keep your course content fresh, structured, and current. The content of the program is being updated every six months in order to stay relevant.
DMI Learning Platform?
You will gain full, exclusive access to one of the best up-to-date platforms for digital marketing in the world - the Digital Marketing Institute platform. The DMI platform offers 24-hour access to DMI Sprints (short courses), practice exams and skills tests, community forum(+170K members), free toolkits, templates, webinars, eBooks, podcasts, micro-lessons, and recorded lessons from the program. So you can't miss a class!
A Short Guide Into The Modules
Introduction to Digital Marketing
This is the very first module on the Professional Diploma in Digital Marketing program. The name says itself, in this module, you will get familiar with the digital world and learn all about the basics of digital marketing. How to reach customers, the difference between traditional and digital marketing, the difference between inbound and outbound marketing are just a few things that you will get an answer to.?
This module is the fundamental key of the rest of the program. You will learn all about:
Social Media Marketing
Social Media Marketing module is the second and most entertaining module on the program for many. But it is also one of the most important. Currently, there are more than 4.62 billion social media users around the world, so yeah, that says a lot. Creating an effective social media strategy brings many benefits to your business, like building brand awareness, attracting customers, and making people talk about your business. Shortly said, social media is the ultimate way forward to every business success. Luckily, the Social Media module on the program covers all the main subjects in this area like:
Paid Search (PPC) using Google Ads
PPC is one of the most in-demand skills in digital marketing right now. Here you will learn to develop efficient Pay-Per-Click campaigns using Google Ads bid auctions and build your targeting strategy. Why is it so important? PPC allows you to spread the word about a brand and draw more customers to a website. And, of course, increasing the chance for them to purchase or use a service. You will learn how to optimize paid campaigns, track conversions, and measure ROI(return on investment).
Email Marketing
According to a survey by Snov.io, 52% of people said that email is their main communication tool. So it's no surprise that having an email list is one of the most powerful digital assets one could have. This module will teach you how to manage and segment data, A/B testing headlines, and maximize open rates and ROI. It also covers marketing automation and the importance of users data regulations.
The key matters that this module covers:
Analytics with Google Analytics
This module will learn what your ideal customer wants, likes, needs, and does. You will understand how your customers use your website, set up goals, and monitor conversions. Google Analytics is a very powerful tool that will help you shape your business's success strategy.
Learn about:
Content Marketing
Content Marketing is the ideal way to captivate the customers naturally, with valuable content and message. It answers your audience's questions and helps you develop connections and build trust. This module will teach you how to create content that speaks to people at the right timing and across the right channels.
Search Engine Optimization (SEO)
SEO is the practice of increasing website visits through organic search engine results and helps a business in the long run. Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of people's minds when they need services like yours. You will learn how to develop keyword strategies, understand what kind of content attracts users, optimize rankings, and the ultimate goal - convert visitors to customers. What does the module consist of?
Display and Video Advertising
Videos are staying on top of the digital marketing trends even in 2022. So on this module, you will have a chance to learn how to set up, manage and optimize a YouTube channel. As important as that, you will find out the best targeting tactics, test and develop within the Google Display Network and get creative with visual formats. What will you learn on the Display and Video Advertising module?
Website Optimization
Why is website optimization important? It helps your website visitors navigate through your website easily and have a better user experience.?
This module will teach you how to create a winning website and give you the skills to design and optimize a WordPress site that will look good and, most importantly, increase the results from your website visits.?
Digital Marketing Strategy
The last but one of the most important modules on the program - an excellent finish of your digital marketing journey. Before you start with all of your digital marketing activities, you need to have solid objectives. This module will help you build a clear vision of your strategy and align it with your budget. Get a good understanding of the channels and media plans as well as the KPIs. This module consists of:
Download the brochure here and get familiar with the DMI program's opportunities and how it can help you start a thriving career in digital marketing. The next group starts soon. Save your spot now.