dmg media's 'In the Wild' marks a significant departure from typical publisher ads

dmg media Ireland Ireland today launched its groundbreaking new trade marketing ad, "In the Wild.dmg media Ireland Ireland today launched its groundbreaking new trade marketing ad, "In the Wild.

This innovative campaign marks a significant departure from ‘product and numbers’ ads typically produced by publishing companies.

This innovative campaign marks a significant departure from ‘product and numbers’ ads typically produced by publishing companies.

Instead, it leverages cutting-edge video production technology, featuring AI-generated animals represented in their natural habitats symbolising the diverse audiences and communities served by dmg media's portfolio of brands, which reaches over 3.6 million people in Ireland. ?As one of the country's largest publishers, dmg media enables advertisers to engage safely with their target audience, navigating the often chaotic and misleading digital jungle with confidence. ?

The campaign was produced in-house by dmg media in collaboration with Human Reality, an Irish AI video production company.?

To read more about the campaign and the technology behind it click here.

Paul Henderson Fintan Gavigan Ben Haugh Cormac Cahill George Morahan Doug Farrell Karl Byrne Liz Doyle Janice Carlin Hugh Quigley Conor Quinn Mairead Kearns Caoilfhionn Ni Dhuibhinn Marian McConville Diana Bunici Lorraine Worth Karl Tracey Wini Moore Desmond Farrelly MSc Amy Rohu Rebecca Horan Mike Dunne Nicole Goodman David Vaz SpaceTo dmg media Ireland Business Plus Magazine Niall Austin DJ Corbett David Vaz Sybil Mulcahy Sarah-Jayne Tobin Sarah Mooney