#DMCIT Digital Marketing in C.I.T.

I would do it all over again.

I walked into this course with some digital marketing knowledge and hoping to learn more, make some new connections and develop a strategy to promote and develop my new business. I gained all of this and a whole lot more!

From Day 1 I was so impressed not only with the standard of lecturing, (Z, Stephen, Cian and John are all superb) but also the enthusiasm of the rest of the class and the knowledge they had. This is a course that makes you think and come up with answers yourself - I learned so much just by listening to my other classmates.

You are introduced to the most up to date ideas and innovations in digital marketing and this is reinforced by case studies and the lecturers' own personal experience. By working in groups with companies across a diverse range of sectors, you get the opportunity to put your theory into practice while gaining real life experience. It reinforces how important it is to plan correctly and to use the planning models we have been given.

The course is broken down into 4 different areas:

• Digital Marketing Environment
• Social Media Advertising
• Website Optimisation and Analytics
• Digital Marketing Strategy

By studying all four modules you are able to create a marketing strategy and use the tools you know to deliver real results across all platforms. For my own company I can now build a website and generate traffic to it in a cost effective way to build leads. I know how to create a digital marketing strategy to market my brand in the fast paced & ever changing digital environment.

The tools I have learned would allow any SME compete against larger companies with bigger marketing budgets. Digital marketing done correctly is a game changer for any company. After this course you understand the science behind digital marketing, the strategies involved and the steps needed for success.

This course is innovative, well structured and challenging. You are expected to work hard with a full work load almost from the first day. It is a big commitment to make but the rewards more than make up for it.

I have made friends with some fantastically talented people and it has been a privilege to be in this class. So thank you to my lecturers and all my fellow classmates and best of luck to all in the future.

#DMCIT #WINNING