Diwali time to share & care
S Sittarasu
Transformative Mktg Leader in Ind.Investment:~$12B in Port & Port-Led Industrialization| Steering the Flagship projects for the Ministry of Ports, GoI. CNBC TV18 Celebrated CEO| National Awards|Esteemed MBA Faculty
In mythology this day bears a huge significance as it marks the defeat of Ravana by Lord Rama. People of Ayodhya were ecstatic at the homecoming of Lord Rama and rejoiced by lighting up their houses with lamps and distributing sweets to each other. People have different beliefs and sentiments attached to Diwali but a common emotion of immense joy and happiness is what binds us all together. The bundle of job rapped and shared with near & dear ones.
Diwali or Deepawali is the symbol of victory of righteousness and spiritual illumination. The spirit of Diwali holds relevant even in the modern day. It continues to inspire us to fight the vices of society with the strength that our Deities have displayed in the past.
People draw footprints of Goddess Laxmi using rice flour at the entrance of their houses to welcome peace and prosperity accompanying the goddess herself. They light earthen lamps with wicks of lotus stem to please her. Be it the family gatherings, brightly coloured rangolis or the rows of earthen lamps lighting up the patios, everything about Diwali is euphoric enough to have us waiting, through the year. As the evening approaches, everything suddenly comes to life and the darkness of Kartik Amavasya is warded off with the brightness of diyas lighting up our homes.
When Diwali brings us so much joy and excitement, why not pass it to the needful and the less fortunate? Celebrate a more fulfilling Diwali this year by indulging in some kind act of ‘giving’. we can donate sweets and even firecrackers to orphanages and old age homes. Some of the stores sell clay diyas from reputed NGOs that donate the earned money to the poor and needy on the occasion of Diwali. That way you not just light up your own houses but also spread some light into others lives too.
Diwali be another festival time of deed in a bit in a way to weed out pain and suffering of those in need. It is not same happier time for all.. This message to 'go local'. That giving back to the society, and Diwali is just the right festival to come up with this inspiring sense; where entire ecosystem acts as an enabler. It is always heart-warming to see how a small act of empathy can have a positive impact on someone else’s life. Make Diwali a brighter one for at least one street vendor out there to makes a difference and people go and buy from street vendors,
Kick start your Diwali with this idealization for the Happy healthy & safe Diwali to you and your family..