Diving into the Wild World of Paid Social Ads: A Not-So-Serious Guide

Hey LinkedIn crew,

Alright, so you're thinking about throwing some cash into the social media advertising game – good call! But before you unleash the ad dollars, let's chat about when to hit that "boost" button without breaking the bank or losing your sanity.

1. Lay the Groundwork, Don't Be a Stranger:

Before you start throwing money around, make sure your social media game is on point. Build a vibe, create content that doesn't put people to sleep, and chat with your audience like you're buddies at a BBQ. Trust me, it'll pay off when you decide to splurge on ads.

2. Know What You Want (Other Than World Domination):

Figure out your goals. Are you in it for the fame, the website clicks, leads, or cold, hard sales? Knowing what you want will help you pick the right platform and create ads that aren't just shouting into the void.

3. Get to Know Your Fan Club:

Find out where your people hang out online. Facebook? Instagram? TikTok? MySpace (just kidding, don't go there)? Knowing your audience's hangouts helps you decide where to drop your ad dollars for maximum impact.

4. Show Me the Money (Or at Least a Budget):

Ads cost money, Captain Obvious reporting for duty. Start small, see what works, and don't blow your entire budget on cat GIFs (unless you're selling cat-related stuff, then maybe).

5. Be a Data Detective:

Social media platforms offer more stats than you can shake a selfie stick at. Use them! Check out what's working with your regular posts and use that wizardry to level up your paid game.

6. Stay Fresh, Stay Current:

Social media changes more often than my friend changes their Tinder profile pic. Keep an eye on trends and updates. Paid ads can help you stay in the game, even when the algorithms are being moodier than a teenager.

7. Timing is Everything (Except When It's Not):

Plan your ad assault strategically. Is it a sale? A new product? Your cat's birthday? Time your ads right to make the biggest splash. Because nothing says "buy my stuff" like a well-timed cat meme.

In a nutshell, throwing money at social media ads is like making a pizza – it's an art. So, pepper your strategy with organic efforts, set some goals, know your audience, budget like a pro, dive into the data, keep it fresh, and time it right. You got this!

Cheers to your social media domination,

Lisa Flanagan

Managing Director

Wellness Marketing