Diversity is synonymous with excellence

One of the great challenges of the communication industry nowadays is the discovery and retention of talents. Many traditional models, the lack of a career path, low salaries and the lack of prospects about the future are increasingly contributing to the distancing of the great talents of the creative industry. Many companies around the world are reformulating itself to transform the new structures into a more attractive ones. With no doubts, today the most successful companies tend to hire people who have a rich cultural experience and who bring to their structure different looks in order to contribute to the plurality of the company. Perhaps this is the big challenge for some creative companies: open their eyes to this diverse world and also invest in professionals with new looks. Another challenge that arises is the difficulty of finding leadership that conveys this spirit of diversity. New leaders are more scarce day by day, professionals with strong personalities capable of transmitting these concepts to the market, enchanting the client and being firm are increasingly difficult to meet. After all, following the concepts of exponential evolution, our industry will soon undergo another major re-signification, including robots through the use of artificial intelligence engines into creative processes, and finding leaders who understand the need of taking these structural changes today is a great challenge for any large international group. Certainly the great executives of this generation will not be found in the obvious ways.