Ditch the Shopping List

Ditch the Shopping List

Nick Hammond Nick Hammond

Nick Hammond

Freelance Graphic Designer (ex- Backcountry / Fanatics / Logitech)

发布日期: 2025年2月24日
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Perspective:

The best creative briefs read like stories.

The worst ones read like shopping lists.


Action:

Structure creative briefs as narratives with a clear...

  • Character (target audience)
  • Conflict (problem to solve)
  • Desired resolution (goal)

This transforms dry "requirements" into an engaging story that inspires creative solutions.

_

Nick Hammond

Fractional Design & Marketing ←if you need an extra hand with deep experience, join my waitlist.

PS - 80% believe that companies should grow first before hiring second (a direct contradiction to how many companies approach growth stages in their business)

The Calculated Creative The Calculated Creative

The Calculated Creative

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