Ditch The Old Ways Of Selling And Embrace This Path To Make Your Customer Happy
“The oldest rule in sales is that the customer is always right. The harsh reality for sellers, however, comes when the customer turns out to be wrong — and the seller must bear the consequences for it.
Today buyers have access to so much information that it’s common for them to say they know exactly what they want and how they want it. Sometimes a motivated buyer has done enough research to know as much about the field, broadly speaking, as the seller.
That still doesn’t mean the customer is always right.”
→ Read the full article in my Forbes column to discover how to help your customers feel confident and happy—and ensure that they are ready for repeat business.