Distributor Spotlight of the Month: Sager Electronics

Sager Electronics , with a history spanning over 137 years, has established itself as a leader in the electronics distribution industry. Founded in the late 19th century, the company has grown to become a significant player in North America, with its headquarters in Middleborough, MA. Over the years, Sager Electronics has developed a robust national network of field sales representatives and power systems sales engineers, supported by strategically located service centers across the continent. This network is complemented by two expansive distribution centers totaling over 218,000 square feet and a 47,000 square foot Custom Solutions Center in Lewisville, TX. The company's journey includes strategic acquisitions that have significantly enhanced its market presence and capabilities. Between 2014 and 2019, Sager Electronics made several key acquisitions, including PowerGate LLC, Norvell Electronics, PSUI, and Technical Power Systems, each contributing to its portfolio and service capabilities. A pivotal moment in its history occurred in 2012 when Sager Electronics was acquired by TTI, marking a major milestone that further solidified its position in the industry. These events showcase Sager Electronics' strategic growth and enduring presence in the market.

Sager Electronics has a unique approach to fostering innovation and creativity within its employees, which is deeply embedded in its corporate culture. The company encourages an ownership mindset, where new ideas are not only welcomed but are essential for the company's continuous growth and adaptation in the competitive electronics distribution market. This culture of innovation is supported by Sager's organizational structure, which facilitates cross-departmental collaboration. Such collaborations allow employees from various levels and functions to work together on larger projects, providing a platform to solve challenges and identify new opportunities. This approach ensures that creativity is harnessed and that all employees feel they have a stake in the company's success, driving them to pursue common goals with greater enthusiasm and creativity.

Sager Electronics has a history of creative innovation that many might not expect from a traditional electronics distributor. Notably, during the 1920s, when they were known as Sager Electrical Supply, the company ventured into the entertainment industry by sponsoring radio shows on Boston’s WEEI to support sales of radio equipment. The first show aired on March 12, 1925, marking the beginning of what would become the longest-running commercial broadcast in New England. The program, which featured dance music by the Sager Syncopaters, was a pioneering effort at the time and showcased Sager's innovative approach to marketing and customer engagement. This blend of historical innovation and modern-day creativity makes Sager Electronics a standout in its field, continually adapting to the needs of the market while maintaining a strong connection to its roots.

"OMRON has been a trusted partner for over 40 years. The dedication to technological advancements has allowed us to stay ahead of the curve and deliver cutting-edge solutions to our customers." - Pamela Berigan, Director-Supplier Marketing & Product Management at Sager Electronics

The 40-year partnership between Sager Electronics and Omron Electronic Components- Americas exemplifies a successful long-term collaboration in the electronics distribution industry. This relationship thrives on a mutual commitment to core values such as customer satisfaction and employee well-being, which both companies prioritize highly. Over the decades, this partnership has evolved beyond mere business transactions to become a deep and rewarding alliance. The teams from both Sager and OMRON have grown to regard each other not just as partners but as friends and valued colleagues. The collaboration between Sager Electronics and OMRON is a testament of how aligned values and mutual respect can drive long-term success in the business world, benefiting not only the companies themselves but also their customers and the broader community.

Looking ahead, Sager Electronics is sharpening its focus on enhancing electronic environments and improving user experiences through advanced web development and cutting-edge technologies like AI. Sager Electronics stands out as a leader in the electronics distribution industry, thanks to its extensive experience and strategic operations across North America. The company's long-standing partnership with Omron exemplifies its commitment to building strong, collaborative relationships based on mutual trust and shared values, such as employee well-being and customer satisfaction. With a robust infrastructure that includes a network of field sales representatives, power systems sales engineers, and a state-of-the-art Custom Solutions Center, Sager Electronics is well-equipped to deliver innovative solutions and maintain operational excellence. This dedication ensures that both customers and suppliers receive exceptional service and support, solidifying Sager's position at the forefront of technological advancements in the industry.