A Distribution Division of Loupe

Way back in 2007 (15 years ago!), our business started out as a hardware distribution / value-add reseller, especially for?B&R Industrial Automation?components.

But because we did?many other things too, it would sometimes be confusing to people how we made money, exactly what bucket to put us in, or whether we provided what they were looking for.

Building sub-brands for our different divisions has been a fun and clarifying exercise, one that I hope will make it easier to engage with people who are not only aligned with our values and purpose, but also the right fit for what they’re trying to buy / hire.

We're excited to share?[widget], a distribution division of Loupe devoted?to the industry-leading hardware we're inspired by.

David

Input:?Inspiration

State-of-the-art solutions depend on the best components

• B&R?relentlessly pursues the cutting edge. Our team is motivated by each and every possibility they introduce
• The diverse?ABB?component collection gives us the freedom to approach problems with creativity, so concepts can come to life as we envision
• Loupe is proud to be a technical integration partner for Boston Dynamics, taking revolutionary machines like?Spot?and making them useful and productive in real-world applications (which includes?showing off the latest dance moves on?TikTok)

Output:?Broadcast from Loupe

• Stickers are the reward for doing all the hard work of creating a?new brand
• B&R's Industrial PC Hypervisor?merges the realtime and general computing worlds by running dual operating systems simultaneously on the same hardware, unlocking possibilities like high-end user interface design or sophisticated database handling
• Automation Studio’s motion simulation capabilities let you create and test code before the machine is built. When you need to move beyond a frictionless and load-free model,?Full Simulation?comes to the rescue
• High performance FGPAs and DSPs are available,?off the shelf,?which can be incorporated into real time operating systems