Distributed Media Lab Showcases Local Media Tech Innovation at LMA Fest 2022
Distributed Media Lab CEO David Gehring and VP Operations Jarrett Shaffer were enthusiastic participants at the Local Media Association's inaugural LMA Fest 2022, held in downtown Chicago this past week, Aug. 16-18.?
DML’s proprietary distribution platform is the content delivery technology driving several important LMA initiatives now supporting local media organizations across the United States, including Word in Black, a groundbreaking collaboration of the nation’s leading Black news publishers, and the Meta Branded Content Project, a joint partnership of the LMA,?the Local Media Consortium, and the Meta Journalism Project to help facilitate ad revenue growth and?engagement for local media organizations of all sizes.
A conference highlight included the participation and success stories shared by executives and leaders from AARP, Biogen and Deloitte, all of whom leverage informative, high-value brand content--delivered locally via DML's content collection platform--to educate and empower local audiences about important issues related to their health and overall wellness.
Plus, DML’s Jarret Shaffer was a panelist for the branded content workshop on Tuesday, helping LMA Fest attendees get a handle on local branded content best practices and?ideas and training strategies, sharing new content marketing revenue strategy ideas focused on branding, sponsorships and storytelling techniques.?
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DML's content distribution platform is designed to empower publishers and marketers with new, more cost efficient channels for audience reach and engagement, optimized for the emerging privacy-centric web economy. DML got its start providing local news publishers and non-profit journalism organizations with new, immersive content experiences and revenue opportunities powered by DML's?on-site collection-based platform.
And while DML’s local media and non-profit journalism business continues to grow and reach new audiences, the platform has now expanded to also support programmatic native ad distribution for brand marketers, serving the $80 billion-plus content marketing sector–a category growing faster than both digital display and search advertising. Find out more about DML's innovative native ad display platform here.
Congrats to our partner LMA for an incredibly productive LMA Fest 2022 conference! For more information on LMA Fest, check out this new post from the LMA blog.
Contact us today to find out more about how DML can deliver your content marketing strategy goals to the right audience, and to the next level.
Chief Business Transformation Officer @LMA/LMF + GM @The Meta Branded Content Project
2 年Loved having Jarrett share his wisdom during the workshop and show off how publishers are using DML to create revenue for collaboratives!
CEO @ Distributed Media Lab I Powering publisher content sharing networks and new legitimate audiences for branded content.
2 年It was so great to see so many old friends and share what Distributed Media Lab is doing to drive new audience experiences and revenue opportunities for local news publishers!