Distorted Data: How did we get it so wrong?

Distorted Data: How did we get it so wrong?

Melody Gambino Melody Gambino

Melody Gambino

Marketing Solutionist | Founder STUNG MKTG | Brand + Digital | Communications | Growth

发布日期: 2017年1月3日
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We are currently on the cusp of a data explosion, and market researchers are struggling to get it right. The 2016 Presidential election served as a huge red flag in how data is being accessed and analyzed. It causes one to wonder "what's going on?" The extreme inaccuracy in the election displays the many faults in the market research industry and raises many questions of what this means for its future.

Read the full article I wrote on this topic for HuffPo here: 

https://www.huffingtonpost.com/advertising-week/distorted-data-how-were-p_b_13795708.html





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