Dissing the Family DJ

Dissing the Family DJ

If you are traveling over the summer, groovyman.com has a great way to end arguments between “family DJs” during long drives. Because most people lack the time, talent or inclination to actually master a musical instrument, their “music” is actually a vicarious form of self-expression. So how do you choose music in a way that not only acts as a form of self-expression, but also keeps your driving companions happy? Well, think of these criteria:

  1. Groovy tunes are pure breeds. That is why Reggae will always be groovy, and the latest “world beat” house music will not. The same can be said of be-bop versus fusion (although jazz purists would argue this). Even the hip hop of The Roots versus the “Genius” grunts of Lupe Fisaco or something much worse.
  2. Groovy tunes have been baptized by time. The grooviest music is also very frequently an acquired taste, and it certainly has soul (not be confused with Soul music–although that is usually pretty groovy).
  3. Money has nothing to do with taste in music (just ask John Lyndon) and usually ruins good artists. A musician simply needs to “put knowledge to imaginative use” to make a groovy tune. And people driving in cars should play by the same principle.

要查看或添加评论,请登录

Chris Birt的更多文章

  • The Star Tribune Interview

    The Star Tribune Interview

    Chris Birt has written a book about generating brand awareness without much advertising. He has also worked tirelessly…

  • They Shoot Maseratis, Don't They?

    They Shoot Maseratis, Don't They?

    Elvis Presley had a thing for Italian sports cars (among other drugs). A certain urban legend holds that he once…

  • The Growth Hacking Game

    The Growth Hacking Game

    A good way to get your mind into Growth Hacking is to consider branding itself as an extension of hacking by other…

  • Now on AudioBooks.

    Now on AudioBooks.

    A year ago to this day "Awareness Without Advertising" was STILL at #3 on the Amazon Best-Seller list in Public…

  • "Anal"-lytics.

    "Anal"-lytics.

    PESO Analytics How much awareness do you need to accomplish your business goals? The answer to this question is…

  • The Perils of Page Layout

    The Perils of Page Layout

    Everything but the ink-stained fingers. One of the interesting insights you gain from writing a book is that print, or…

  • How Much Awareness Do You Need?

    How Much Awareness Do You Need?

    P.E.

  • Brand Advocacy, PESO. What it is and what it isn't.

    Brand Advocacy, PESO. What it is and what it isn't.

    The above graph outlines the Omnichannel potential of the PESO approach to media. Brand Advocacy helps you exploit this…

  • The media is the "massage."

    The media is the "massage."

    Separating the Advocacy From the Advocate. We don’t believe you should spend all your money on expensive software to…

  • Why Brand Advocacy is almost free. The discussion continues...

    Why Brand Advocacy is almost free. The discussion continues...

    Chapter One. What Brand Advocacy Is.

社区洞察

其他会员也浏览了