Disruptive - to be innovative or ground breaking

“Insanity - doing the same thing over and over again and expecting different results”       (Albert Einstein)

Disruptive – A word often associated with being told to “stop disrupting others” at school or in a lengthy meeting and this comes with very negative connotations.

Not anymore! In the ever changing world of events and marketing, being disruptive is suddenly the greatest thing you can be.

Good news for people with my personality set – never accepting the status quo, always searching for another way, something never done before, a risk taker.

For example, at the end of last year, our Christmas gifts were branded rubix cubes which featured current world events and fun stories as the faces. Each recipient had to follow a link to our website to read more about each picture - a little different from sending a Christmas card or Advent calendar.

Reshaping client experiences and looking at how to stand out from the crowd means that your business remains current and right at the top of its game.

To constantly challenge existing ideas and thought processes means that something new and fresh will always be discovered by the disruptive thinker.

This can be done by creating new markets, discovering ways to connect with your clients and really wowing them and also adapting current trends and ideas to move with the times.

Don’t be afraid to be different and to think in a different way – “Wonky thinking” will revolutionise the way you conduct business with your clients.

“If you always do what you’ve always done, you’ll always get what you’ve always got.” Henry Ford

So let’s start with you doing something different today and contacting us to work with you on your next project.

Don’t be shy – call me! 01325 355433 or 07885 557210