Disruptive Innovation
Buddhika Dananjaya CMktr ,BA(Hons)(UK), DipM,ACIM(UK)
Premier Relationship Officer - Platinum Plus Branch | Financial Risk Management Branch Credit Officer
a. What is disruptive innovation?
According to the Harvard Business Review, Disruption” describes a process whereby a
smaller company, NOT BIG companies with fewer resources, NOT MORE resources
is able to successfully challenge established incumbent businesses. Specifically, as incumbents focus on improving their products and services for their most demanding (and usually most profitable) customers, they exceed the needs of some segments and ignore the needs of others.
Good piece of work. Keep your good effort.