Disruption-You Have to Do a Mind Shift to Navigate the Future of Your Restaurant.
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Disruption-You Have to Do a Mind Shift to Navigate the Future of Your Restaurant.

Our 50-year-old restaurant model doesn’t work. So many things have changed. For one, it’s no longer a badge of courage to work 70 hours a week. In the eyes of our younger colleagues, this idea that you have to sell your soul to the restaurant to be successful is just stupid. I have spent 45 years working in restaurants. I would have never made it that long if I hadn’t figured out how to find the right pace and rhythm to not only be successful but to sustain through all of these years. I even had to auto-correct very early in my career. The restaurant industry is not a sprint. If you want a long and successful career, you must understand it’s a marathon.

Ideas we once shared about how to run a successful restaurant needed a major overhaul. I would argue that our model never worked. Our P&L model was destined to fail. We just winged it for 50 years. We didn’t have hundreds of years of history or data. We didn’t have the mentors that this new generation has access to. That’s why so many restaurants closed, restaurateurs quit, and few retire in the same industry. There were so few success stories. We didn’t have the road maps to success that exist today. We didn’t see the failure rate because it wasn’t tracked. But I have a feeling you already know that. You are reading this because you are tired of banging your head against the wall trying to figure out a better way.

There is a great business book called “Who moved My Cheese.” The book tells the story of a mouse and a miniature person living in a maze. Every day both the mouse and the miniature person would leave their spot and go through the maze to a certain spot to get their cheese. One day someone moved their cheese. Almost immediately the mouse begins to search through the maze looking for the cheese. The person, on the other hand, does everything but look. First, he continues to return to the spot where the cheese used? to be. He is in disbelief mode and thinks somehow this is just a bad dream or maybe someone will return the cheese. This is the place that a lot of restaurateurs still sit—stuck.?

I love this story because it identifies the two choices anyone faces in any situation. Do I accept the change and begin to find a solution to the problem? Or, like the miniature person, will I complain that my cheese is gone or pretend like it didn’t happen??What many industry people haven’t figure out is they moved our “cheese” a long time ago and like the little human, we keep hoping things will return to the way they were. Well, we aren’t in Kansas anymore Toto.?

I decided to think differently. I decided to disrupt the restaurant status quo. This is why I write. This is why I speak at industry conferences. This is why I get on camera. This is why I coach restaurant owners to think differently not only to survive but to Thrive!!

Whether it’s a pandemic or just shifting of old models, we all face this tough decision. Will we continue to do the same thing expecting a different result (insanity) or will we accurately evaluate our situation and creatively look for solutions? I think that Covid has taught us that we need to be able to identify changes early and adapt to not only survive but thrive.?

If you have ever sailed, you know that you first determine your destination. Then, you plot your course. However, winds come along and you have to reset your sails. This is called tacking as you go back and forth catching the winds that will ultimately put you back on course to your destination. Setting new norms doesn’t always demand changing your destination (your goals). But it does sometimes demand changing course to catch the momentum and ultimately reach the same place.?

Hazards and distractions will always be around you. Like the winds causing the sails to tack, these hazards, distractions, and speed bumps will force you to choose between continually doing things the same way or adapting. Those that can’t adapt will fail. This requires the ability to?shift your mindset. And once you shift that mindset you have to shift quickly. Changes are happening so fast right now that if you don’t adapt quickly, you will miss catching the wind. I surfed growing up. It’s the same as sailing: if you hesitate you will miss the next wave.?

As a restaurateur, only the successful will be able to shift mindsets quickly. Mindset is the biggest stumbling block you are going to face. It requires change. But that’s OK. Change can position you to be in a better place than you were previously. This change includes letting go of false beliefs and looking for new truths. It requires that you admit you may not know what to do and to seek out people that can help you.

If you want to go deeper into this conversation, join Restaurant Success Club Linked In Live Thursday 2pm EST

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Logan Dunbar

Hospitality Driven. Sales Focused. Lead by Example.

8 个月

I completely agree and see how much of my generation is no longer on the 50-60 hour work weeks in hospitality. We pour so much to be able to fill the cups of those guests we serve, but now we realize we have to fill ours first. I’m glad you’re spearheading these important conversations in bringing restaurant lifestyle into the modern age, Monte. Cheers.

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Martine Cloutier-LeBlanc

Life Captivator & Mental Toughness Specialist of the Restaurant Industry/helping restaurant owners, operators, and thought leaders in the industry with their physical, emotional, & psychological journey

8 个月

Dr. Spencer Johnson did an awesome job about Who Moved My Cheese!!! Great way to explain how many in the industry remains stuck and are unwilling to make any real decisions. The BEST line of who moved my cheese: "What would you do if you were not afraid?" should and can also be asked within the industry. I believe there will be a few divides. Some would not be able to answer that question because there would be "too afraid" to say something wrong or something they believe they could not follow up with. For others, that question would allow them to review their decisions. They would look for things they may have been afraid to do or change within their restaurant and then go for it. Great article Monte! Here for those who may want to see the visual. It's an older clip so the definition is not what it is today https://www.youtube.com/watch?v=Txy6DwbwZ9g

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Todd Stern

Restauranteur, Entrepreneur-Detroit Pizza Joint-Florida

8 个月

Wow!! Thanks Monte Silva for this Post! I agree with everything you said. I hope to cross paths with you one day and talk food and this crazy business we love so much! Chef Todd Stern Detroit Pizza Joint Southwest Florida

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