Disrupting without permission
Disruption is the key hallmark of high-soaring businesses – it′s about one company making its way through the complexity and the uncertainty jungle, coming out on top, and becoming more successful because it was able to find the disruptive path.
Disruption is far from easy or evident, otherwise, many more businesses would take that road, and rupture would have become standard. So, why is disruption so important, and what are the common traits of disruptors that will flourish in the future?
Disruption is more than ever about demarcation. It's what makes one company unique, stand out, and therefore more visible and reachable by all the future potential customers amidst the noise of all the other products and services available to them.
There are 5 top skills recognized to lead you to disruption:
\Questioning: it's about why – what is the need you must identify so your company stands out of the lot, what is missing and must be provided with an answer
\Observing: you cannot reach an answer to the why before knowing your surroundings and taking in all which already exists
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\Networking: people are the best source of innovation and are often key in providing you with ideas and solutions
\Experimenting: you need to test out your disruptive ideas, meaning you cannot be afraid to fail while testing – but fail fast, fail cheap, and start again
\Associating: disruption is all about connecting the dots no one could connect before you. It's about pulling ideas together and coming up with that one solution you're looking for
Being or becoming a disruptor is not a challenge for everyone, and the right associates in this endeavor are always crucial. By bringing disruption – to a field, an industry, a business model – you will not be asking for permission, and the results might bother more than one.
No matter, disruption is fundamental in the business world, and undisciplined innovation is what makes the whole thing worth it.