Disrupting The Way We Create, Consume And Access Entertainment
Introduction to Slate
For consumers global, amusement is a need. It’s an essential diversion that gives satisfaction and
Happiness, crucial elements of fitness and nicely-being. Not tremendously, the amusement and media
The industry generates over trillion bucks in annual sales global. At $712 billion, the united states are the
Largest enjoyment marketplace observed by China at $190 billion and Japan at $157 billion. Although the
Enterprise is made out of numerous subsectors, the time period ‘leisure’ is regularly narrowly associated with
The film industry. Movie stars offer infinite fascination for a curious public, while films provide a
Reliable break out from the realities of lifestyles. At the epicenter of that escape remains Hollywood, a thirty-one
Square mile parcel of land synonymous with glamour, exhilaration and the entertainment industry.
At the same time as the influence of Hollywood remains intact, its universal position within the entertainment ecosystem has
Modified. Hollywood studios who as soon as ruled the film panorama at the moment are anxiously searching over
Their shoulders at tough-charging streaming provider carriers inclusive of Netflix, Hulu and amazon prime. The
The super increase of this subscription video on demand (svod) platforms has induced a significant shift
Inside the stability of electricity. At the same time as studios and streamers jockey for manipulate, the plan beneficiaries are
Content purchasers who now revel in unheard of choice. But is transitioning energy from oligopolistic
Studios to love-minded subscription streaming platforms an amazing element? Or, is there a better solution for the
Industry? One as a way to improve the entertainment bar for content-hungry purchasers even as simultaneously
Ensuring an equitable dynamic between content creators and carriers. The answer is yes.
Problem Overview: Subscription Video on Demand
A New Wave of Disruption
Over the last 15 years, an era has facilitated several disruptions within the enjoyment enterprise. One
Of the most widespread has been the effect of subscription video on demand (svod). Networks along with
Netflix, Hulu, and Amazon high has led the revolution to deliver cable-first-rate amusement, heralding
The age of wire-cutters who depend on the high-velocity net for content shipping.
As an end result, the connection between consumers, movie theatres and cable tv has been altered. For
Example, although movie theatres are nevertheless the exceptional vicinity to experience a blockbuster - who wouldn’t need to
See bumblebee keep the human race on the large display - more youthful audiences have become more interested
In streaming content material on their mobile phones and tablets. According to Bloomberg information, the important thing
Contributing elements to the latest decline in theatre attendance are “sequel fatigue, a weak lineup of
Movies, and Netflix”. Rahul telling, professor of statistics structures and management at Carnegie Mellon
College stated that advancements in cell generation which includes the 3g and 4g networks have
“essentially untethered human beings from the television set”. Even though it’s apparent that customers enjoy the
The convenience of streaming and content creators welcome the access to new channels of distribution, those
Structures aren't without their problems. Problems which could best be solved by a brand new wave of disruption.
It is estimated that by 2021, over 81 million US customers will have canceled their cable TV or satellite service
Whilst thinking about the impact streaming media has had on the movie enterprise, it might be easy to assume
That the life of companies like Netflix has helped to enhance the running relationship between
Hollywood studios and content creators. Alas, the imbalance of strength has no longer changed. Even as
The extra funding and distribution outlet supplied with the aid of streaming media has weakened the studio’s grip,
Svod carriers have picked up the slack. Inequitable buy and licensing preparations coupled with
Dictatorial fee terms maintain to maintain creators firmly among the proverbial rock and tough place.
These days' centralized streaming media company has come to be the Hollywood studio of the 90’s. The platform
Maybe transferring from huge display to small, however, the company tradition remains the same. To higher recognize
What this indicates to purchasers and creators, you need the best look as a way as the Netflix business model.
SVOD CASE STUDY NETFLIX
With over 115 million streaming subscribers globally, Netflix is the most important provider of subscription video on
Demand. For this reason, their business model is a truthful illustration of the dynamic between issuer,
Creator and consumer. With their competitive content acquisition method, Netflix's purpose can be to advantage a
Monopoly over content material creation. However is it a sustainable approach, and does it without a doubt benefit the customer?
Creator vs Provider: An Imbalance of Power
Content material creators are the lifeblood of the film industry. Often seen as a contradiction among creativity
And trade, they are hailed when creating, demonized when getting paid. Netflix may additionally desire to trust
That cash ought to by no means be the incentive for creators so consequently money have to in no way dominate the
Negotiations. Round reasoning based on the fake premise that every one creator are obsessed with artwork, and
Consequently now not cash. Irrespective of the incentive, creators need to be pretty compensated for the fee they
Create. The unfortunate truth is that once negotiating distribution agreements with the main svod
Vendors, maximum creators have little or no negotiating electricity. They may be at instances compelled to simply accept payment
Terms and possession rights which can be less than favorable. For example, charge terms can be prolonged out
From 12 - 48 months - a traumatic practice that would decimate the coins flow of maximum mature companies.
Even worse, the fixed acquisition charge is the best money creators will see from Netflix no matter the
Commercial achievement of the content. Equitable sharing of the economic windfall is hardly ever if ever an alternative
Netflix accounts for more than 1/3 of the internet traffic in North America
The High Cost of Centralized Streaming
Modern svod services vendors need you to look at their content – however no longer for too long. Have you ever ever
Questioned why every few episodes Netflix asks, “are you continue to looking?” like all commercial net offerings,
Netflix will pay for the huge quantity of bandwidth required to move video. Subscription prices are fixed so
The greater you watch, the more it fees Netflix. Accordingly, their monetary modeling is designed to predict
The minimal variety of hours a user can move to justify a charge of their month-to-month subscription charge.
Something over that variable decreases income and anything under creates a user subscription cancellation
Risk. Variable svod streaming expenses can be unpredictably difficult.
Short-Term Thinking
Because the modern-day leader inside the svod category, Netflix buys extra content than some other streaming provider
Company. As part of their subscriber acquisition strategy, they spend greater on content material acquisition than they
Generate in loose coins float. Even extra alarming are modern content material storage duties. “on account that 2010,
Content material garage duties have grown 42% compounded yearly whilst sales have grown most effective 24%
Compounded yearly”. (seekingalpha.Com – Jun 19, 2017).
PROBLEM CONCLUSION – Subscription Video on Demand
When you take into account competitive acquisition strategies, the high price of centralized service and the
The inequitable remedy of creators, the future for leading svod companies can be turbulent. Alas,
The collateral harm would be consumers and creators. Bear in mind what would occur if the cutting-edge svod
Version proved unsustainable. Corrective measures should consist of i) the execution of even more lop-sided
Agreements with creators, and ii) will increase to monthly subscription fees that would finally test
Client tolerance thresholds. One obvious solution is a disruption. However, how do you already know whilst an industry
Is prepared for disruption? Important signs and symptoms are:
1) oligopolies with a large majority of marketplace share that create a financial imbalance or dominance.
Regardless of the opposition, their entrenched behavior commonly leads to faulty efforts to keep the beyond
Instead of innovating for the destiny.
2) whilst trade is imminently required, enterprise leaders are generally too slow and too complicated to evolve
To new technology. The pace is a tremendous equalizer for smaller, more nimble businesses. Alternate requires
Simplicity, not in addition complexity
It's miles abundantly clean that the svod enterprise is ripe for disruption.
The Solution: Binge Blockchain Video on Demand
Understanding Binge
The intention for a binge is to be a decentralized subscription-based streaming media company of exquisite
Authentic video content material. Binge intends to be the primary scalable business platform the usage of the allotted ledger
Era to offer the power of blockchain video on call for (bvod). Slate token holders can have
Exclusive use of the platform. Binge is being
Developed to provide complete transparency
And equitable reimbursement for content
Creators, along with using actual-time
Payments – which in the end translates into
Better content for customers; no geographic
User restrictions; large discount of
Content material piracy; and substantially lower
Subscription and pay-in keeping with-view costs.
Binge Channel Strategy
The binge bvod platform strategy includes 3 ad-free channels. Slate tokens might be the different
The approach of payment for subscription and pay-according to-view services throughout all channels.
1 different content: devoted to content produced solely for a binge. Content will consist typically of first-rate original series’, feature period films and documentaries. Provider bundle can be included in the monthly subscription rate.
2 library of content material: movies, collection, and documentaries licensed by means of a binge. The catalog will permit subscribers to view acquired content while original content is created for channel 1. Provider package deal might be included in the month-to-month subscription price.
3 Three creators add: content might be uploaded without delay with the aid of creators, a challenge to adherence to sure seg standards. Creators will then receive the general public of pay-consistent with-view transactional prices, as verified by way of view metrics and different analytics at the binge dashboard.
FOUR REASONS WHY BLOCKCHAIN MAKES BINGE BETTER
1. Complete Transparency
One of the key advantages of the binge bvod platform could be complete transparency. Distributed ledger
Technology permits equitable reimbursement for creators based totally on transparent and verifiable records. Whilst
Creators promote content material to binge, further to the acquisition charge, they will receive a pro-rata distribution
Of costs based at the achievement in their content material as measured by rank and view metrics. Those analytics might be
Accessible by using creators through the binge dashboard. Similarly to the immediate monetary advantage, the
Analytics may also assist manufacturers better understand how their homes are appearing in specific
Markets. This facts can come to be the premise for records driven selections so that it will assist creators with
Sequels and future tasks. Based totally on verifiable facts, creators can finally be fairly compensated for the
Price they invent and can be the recipients of precious analytics. Fairly incentivizing creators could be a key
Binge point of differentiation that is expected to: 1) allow binge to shop for top rate content material from notably
Incentivized creators worldwide; and a couple of) incentivize creators to supply the exceptional feasible content material they could.
2. Affordable Service
Unlike svod, binge decentralized content material garage obligations can be decreased substantially through the use
Of master nodes and geo incentive schemes to underpin the slate chain community. On account that they may be accountable
For allowing specific services, master node operators (MNO) will receive evidence of carrier and staking
Rewards for offering the number one content distribution infrastructure to the community. As a result, slate
Proposes to adopt an inflationary model to ensure the economic viability of the go back on investment to
Mnos. In other phrases, lower storage duty cost interprets at once into lower prices for month-to-month
Subscription-primarily based provider and transactional pay-per-view. Consequently, binge users can be recommended to
Watch as a good deal content material as they want, on every occasion they want.
3. No Geographic Restrictions
As centralized streaming services, it took sure svod vendors years to attain a worldwide target audience. Boom
By using u. S. A. Turned into a bulky manner, and even though a few are actually to be had in most countries, there are
Nevertheless geographic restrictions. As an example, notwithstanding the enormity of the market, svod systems are nevertheless
Unavailable in China. As a decentralized blockchain video on call for the platform, binge expects to be to be had
Globally without restriction.
4. Significant Reduction of Piracy
One of the number one threats to the film industry is piracy. It's miles expected that thru thousands and thousands of piracies
Every 12 months, an incalculable quantity of sales is misplaced. Regardless of attempts to forestall or even cut back the unlawful act,
Piracy maintains to grow. Waging battle is a luxurious proposition for flats, distributors and law enforcement
And is not always a practical solution. Conversely, era protecting content material at the binge bvod
The platform is a distributed ledger that creates an immutable file of transactions on any asset, concept, or
Innovative work. Those may be tracked in the course of their lifetime, even following any sale, switch or
Challenge, together with assignments to other industries together with track or tv.
Rewards and Incentives for Binge Subscribers
Advertising strategists value “phrase of mouth” as one of the most powerful gear to form consumer
Conduct. Purchasers are more likely to observe the lead of friends than they are to simply accept have an impact on from
Nameless businesses. Jeff Bezos, CEO of Amazon, commented that “if there’s one reason we've performed
Better than of our peers in the internet space, it's far due to the fact we've centered like a laser on customer
Revel in, and that without a doubt does remember. It certainly topics online where phrase of mouth is so very, very
Powerful.” one of the methods binges intends to broaden and develop their consumer is to provide businesses direct access
To the strength of word of mouth.
As an instance, whilst purchasers use the binge platform to promote enjoyment thru social media,
They may be rewarded with slate foreign money. The binge community itself reinforces merchandising on social media
— a rather prized patron behavior. Via worthwhile users with small quantities of six for directly sharing
Commercials and opinions on their social media timelines and feeds, binge expects to drive relevant
Consumer engagement and consumer acquisition at a far decrease value than traditional advertising and
Marketing. Binge will deal with purchasers as partners who make a contribution to the fulfillment of the network.
Consumers who attract ‘bingers’ to the network will be rewarded with decrease fee, or regularly,
Free ‘binging’.
Streaming is a Growth Market - Statistical Indicators
Inside us in 2016, the mixed sales from video-on-call for, pay-in keeping with-view and over-the-top streaming
Services passed sales from physical DVDs and Blu-ray discs for the primary time. The wide variety of streaming
Customers are expected to reach over 410 million via 2022 with user penetration growing from 5.Five% this 12 months
To 7.Eight% in 2022. Presently, revenue inside the svod segment is over $14 billion in line with 12 months. The USA by myself debts
For over $7.2 billion. Sales are anticipated to reveal a compound annual growth price of seven.Four% ensuing in
The annual market quantity of over $18.6 billion in 2022. These statistics are clear signs that streaming
The video is a booming category with room for several gamers.
over 3.4 billion people around the globe, 46% of the world’s population, are connected to the internet
SOLUTION CONCLUSION - STREAMING MEDIA
Traditional svod leaders have paved the way for the next era of streaming video platforms. As
Evidenced by using the erosion of the traditional pay tv markets (cable television, satellite tv for pc), svod is a vast growth
Marketplace with extensive room for improvement. With decentralization as a number one pillar, the slate
The atmosphere will try to make the most the tremendous impact that blockchain technology can have at the
Entertainment industry. Despite the fact that the core enterprise precept of profitability will still be a key goal, the
Equitable distribution of this income could be the enterprise differentiator. John Mackey, CEO of whole foods
Said that "just as humans cannot live with out eating, a business cannot stay without income. However maximum
People don’t stay to devour, and neither should agencies stay just to make income." the seg guiding principle remains that
If you compensate creators fairly and virtually, you will have access to the greatest content material within the international.
As soon as you have the content, you may be rewarded with subscribers.
TOKEN SALE
TOKEN DISTRIBUTION
The initial crowdfunding attempt is designed to introduce slate on a wide scale. The wider the initial
Distribution, the extra rapidly slate can gain adoption by way of each the amusement industry and private
People interested in improving their enjoyable experience. Seg intends to allocate a total supply
Of 950,000,000 slate tokens as follows:
Token Sale 48%
Content/Incentive Pool 21%
Slate Group 18%
Market/Adoption 20%
Development Pool 6%
Token Sale
Slate is a decentralized open-supply currency. To assist make certain that the forex always stays
Decentralized, 48% of the tokens might be disbursed thru the token sale. Via incentives and discounts,
Extra slate may be dispensed to individuals over time, helping persisted decentralization and
Protection from any one entity wielding incontestable energy. Because of this the slate improvement crew
Will need to meet the standards of the community and holders whilst publishing updates and making
Changes to consensus parameters.
Content & Incentive Pool
The incentive pool is designed in the main for the acquisition of content material for the binge network, and to incentivize
Partnerships designed to facilitate the purchase and manufacturing of content.
Slate Group
The slate group includes certain administrators, officers, advisors, impartial, contractors and companions of the
Slate enjoyment institution as more completely described in section 6 of this whitepaper. Tokens allotted to
Slate institution are difficulty to a self-imposed seg lockup policy whereby tokens are dispensed 60 days following
Completion of the token sale and absolutely dispensed over a 36 month period.
Marketing & Adoption Pool
Via leveraging micro-rewards, the advertising and marketing & adoption pool could be used to help in the purchase of
Business and patron adoption of the binge streaming blockchain video on call for service, and the
Slate digital ticketing software. Incentives encompass promotional token giveaways and the incentivized
Acquisition of emblem ambassadors to sell area-particular adoption of the platforms.
Development Pool
The development pool will be used to reward builders with incentives and bounties to ensure continued
Technical development of the slate atmosphere, and for the facilitation of community involvement.
ALLOCATION OF FUNDS
SEG Intends to allocate funds as follows:
Content Acquisition 51%
Technical Development 19%
Marketing/Promotion 18%
Corporate OverHead 12%
Content Acquisition
Funds will be allocated for the acquisition of unique content material for channel one of the binge bvod platform.
The content material will consist in most cases of characteristic period films, series, and documentaries. Also covered can be the
Acquisition of formerly released films so that you can construct a listing of content for channel two of the platform.
Technical Development
Funds might be allocated for the development and initial aid of the binge bvod platform and the slatix
Digital ticketing application.
Marketing & Promotion
Funds could be allocated for marketing initiatives including industry sponsorships, conventional print, and media
Advertising campaigns, virtual media campaigns, the status quo and on-going control of social
Media, promotional giveaways associated with subscriptions, tickets and coupons, and the improvement of the
Promotional slate platinum live performance series.
Corporate Overhead
Finances may be allotted for company infrastructure development and enhancement, general and
Administrative fees which include workplace leases, salaries, wages, director and marketing consultant remuneration, criminal and
Accounting. The allocation is anticipated to provide runway of 24 months.
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