Disrupting Double Standards

Disrupting Double Standards

Women in Tech often have to walk a fine line in their leadership that men don't have to.

There are double standards where men are praised for their assertiveness and women can be seen as aggressive.

The same applies to confidence, risk-taking, and direct communication.

Women networking might be perceived as cliquish, while their male counterparts are seen as building alliances.

The problem is that many examples of executive presence come from men, but they don't always provide the right roadmap for women.

The key takeaway here is that what works for men doesn’t always work for us.

1?? Understanding these dynamics is the first step toward cultivating an executive presence that’s both authentic and powerful. ??

One of the misconceptions women in tech have about executive presence is that it's a switch you have to turn on and off.

Whether that's turning it on when dealing with another executive or turning it off at home.

What The Lit Up Leadership Academy/LULA helps you with goes beyond "pretending" to be something you're not.

It helps you to embody Executive Presence and YOUR uniqueness.

This means you're:

  • THINKING like an executive
  • COMMUNICATING like an executive, with everyone you talk to
  • LEADING with more calm and certainty

You ARE an executive leader

All while being more of yourself AND leading effectively in the fast-paced, male-dominated tech industry.

When working with us at LULA, we help you to:

  • Be Authentic: Stay true to who you are. Authenticity builds trust.
  • Communicate Effectively: Master verbal and non-verbal cues to confidently convey your message.
  • Build Confidence: Show competence without crossing the line into arrogance.
  • Leverage Emotional Intelligence: Practice self-awareness and empathy, which are essential for connecting with others and managing your team effectively.


No more Mirroring other leaders when it doesn't align with you

No more switching between your work and home "personality"


Become more fulfilled, while staying true to yourself.

Sound like something you'd be interested in learning more about?

Feel free to book a call with me, Toni, here, to learn whether The Lit Up Leadership Academy, is the program you've been looking for.

Happy Leading

Toni x

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