Disrupting Corporate Communications
Mark Villalovos
I help organizations unlock their potential by guiding strategic planning, AI integration, and change management to drive growth and operational excellence.
In this post, you’ll see how stealing ideas from MrBeast – the #1 YouTube creator in the entire world – might help you craft a #1 “corporate” message.
We all know that video cuts through better than the written word - especially if you’re communicating with a workforce of Millenials, Gen Y, & Gen Z.
Yet I’ve heard the frustrations from our field leaders:
And from our internal comms team:
So how do YOU create a video that your audience will want to watch, share, and talk about? What is it about MrBeast videos that make them so irresistible to over 100 million YouTube subscribers worldwide? After some exhaustive research (yes, it included watching over a dozen MrBeast videos) these Top Ten similarities and patterns began to emerge:
Check out these snippets from a video we created and see if you recognize how we incorporated some of the MrBeast formula. This video was designed to generate some hype about a culture-building exercise package we were introducing to our field teams
领英推荐
This video ended 2022 #1 in Likes, #1 in Comments, and #3 in views [bested by a compliance video (#1) and exciting sales results (#2)] on our internal, corporate site.
Is closed captioning important??Now more than ever. Not only for your hearing impaired team members, but also for people who watch videos on mobile, in public, and people not native in your language or have trouble understanding the spoken word.?
How are your videos consumed? ?Do you expect a team of 10 people to lean around a smartphone and watch a video with poor sound quality??Do your teams have an external speaker for their laptop? Best-case scenario is a digital screen which can handle a web video cast or providing your teams with a cable which allows them to broadcast video on the largest format with best sound quality possible.
But I don’t have a video producer or editor on my team! Peer created content is the most widely appreciated, so get your teams to submit content and outsource the editing. There are experts all over the world who will transform your shaky iPhone video into a near masterpiece.?I’ve found experts on Fiverr who were skilled and reasonably priced.
What are you waiting for? ?Move away from the mundane talking-head-in-front-of-a- backdrop and start creating content your field teams will look forward to opening, enjoy viewing, and sharing with their teams.
How have you reinvented corporate communication? Have you taken risks with your video messages? How have they been received? Please share your experiences in the comments below.
Wait – you’ve never heard of MrBeast?? If you’re unfamiliar with Jimmy Donaldson, AKA MrBeast, here’s one of my faves... Recreating Willy Wonka’s Chocolate Factory? ENJOY!
Empresaria Visionaria y Líder en Bienes Raíces de Alta Gama en Cancún | Fundadora de Everest Inmobiliaria | Experta en Ventas y Atención al Cliente con más de 25 A?os de Experiencia | Socia AMPI
1 年Mark, gracias! por compartir!!!
eCommerce & Digital Marketing Communications Strategy | Designing/executing/optimizing/achieving revenue objectives
2 年Oh, I like this approach! Brilliant calculated risk. Thank you for sharing.
Operations Leader | Chief of Staff | Operational Excellence | Relationship Management | Transformation | Strategic Enablement | Community Builder | Author: The Confident Connector?
2 年Thanks for sharing Mark Villalovos, MBA, Customer Experience Innovator!
Experienced Producer, Media Creator, and Manager
2 年Great post, Mark! Tough pill to swallow ("Be more like a YouTuber?!") but it makes a lot of sense!
Marketing Strategy, Brand Strategy, B2C, Growth, Lifecycle, Engagement, Retention, Customer Journey, CX, Strong Business Acumen, EQ-fueled Team Leader, VP Marketing, Senior Director Marketing, Financial Services, FinTech
2 年Great article, Mark! Thank you so much for creating this consolidated list of video content tips. It's a great resource!