Disrupt the high cost of private dance lessons.

Executive Summary

Our mission is to make social dance instruction more accessible and affordable in the Hampton Roads area by training 3 female dancers to become skilled dance teachers. By leveraging a small, dedicated space and offering free training, we aim to scale up the overall dance knowledge and teaching capacity in the community.

Objectives

• Train three female dancers in Salsa, Rumba, Hustle, and West Coast Swing.
• Provide high-quality dance instruction at low or no cost.
• Expand the reach of social dance education in Hampton Roads.

Training Program

Location: 13’ x 13’ living room, suitable for small floor dances.

Curriculum:

• Dance Techniques: Comprehensive training in Salsa, Rumba, Hustle, and West Coast Swing.
• Teaching Methodologies: Effective teaching strategies, class management, and student engagement.
• Certification: Upon completion, trainees receive a certification to enhance their credibility.

Mentorship:

• Ongoing support and feedback sessions.
• Co-teaching opportunities to gain practical experience.

Marketing and Community Engagement

• Social Media Campaigns: Promote the program on platforms like Facebook, Instagram, and local community groups.
• Local Partnerships: Collaborate with community centers, schools, and gyms to spread awareness.
• Workshops and Events: Host free introductory workshops to attract potential students and teachers.

Sustainability and Growth

• Sponsorships and Grants: Seek support from local businesses and arts organizations to fund the program.
• Sliding Scale Fees: Implement a sliding scale fee structure for private lessons to accommodate different financial situations.
• Group Classes and Packages: Offer group classes and lesson packages to make dance instruction more affordable.

Financial Plan

Initial Costs:

• Marketing materials (flyers, social media ads): $500
• Training materials (manuals, certification): $300
• Miscellaneous expenses: $200

Ongoing Costs:

• Space maintenance: Minimal (home-based)
• Marketing and outreach: $100/month

Revenue Streams:

• Group classes and workshops
• Private lessons (sliding scale fees)
• Sponsorships and grants

Impact and Benefits

• For Trainees: Gain valuable teaching skills, certification, and potential income opportunities.
• For the Community: Increased access to affordable dance instruction, fostering a vibrant dance culture in Hampton Roads.
• For Sponsors: Positive community impact, brand visibility, and potential tax benefits.

Conclusion

By training female dancers to become skilled dance teachers, we can significantly reduce the cost of social dance instruction and make it accessible to a broader audience. This initiative not only promotes the art of dance but also empowers individuals and strengthens community bonds.

Youtube: https://www.youtube.com/@blong206b

What's in it for Brett? Potential dance partners for brett to go out dancing in public. A sense of purpose in life. I'm 61, what have I done for Virginia and Hampton roads. When I die, what is my legacy. My youtube channel is a benefit to the dance community, but I think I can do much more.