Dispelling the Myths of Wine
Katie Silvester CMgr MCMI
B2B Marketing | ABM | Demand Gen | Media | Brand
I love seeing the increasing trend of young people getting into wine. It’s a topic that can be very scary and one that most millennials shy away from. Despite the increase of participation there are still many in their 20’s and 30’s who just order the house wine.
Wine is supposed to be enjoyed but unfortunately due to prices being so high at restaurants and bars consumers often just go with the top 3. At our bar in Oxford, we have tried to get the prices of all our wines to a similar price so that our customers don’t have to choose between 1 or 2 wines. But even this, at £26 for a bottle of wine, can be seen as expensive. This is why we love doing wine tastings for groups.
Paying £20 to try 4 wines that you may not have heard of is wonderful value. We very much use these sessions as Q&A so all the guests can get their heads around what they have heard through (ahem) the grapevine. A few of the questions we may get asked are “what are legs?” “If a wine has a screw cap is it cheaper?” “If the wine is older is it better?”. It’s good to debunk any myths or assumptions so you can buy appropriately.
Being able to read wine labels is also another topic we like to take on. How many times have you been in a shop and have no idea what is good and what’s not? We can teach you how to ignore the fake gold medals and see the important details.
To book a tasting drop me a message, email [email protected] or give me a call on 07753 272138.