Disney Star plans big splash in cricket viewership war with Viacom18
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Broadcaster Disney Star will target both rural and urban consumers using a combination of television and digital, as it rolls out an ambitious coverage of the Asia Cup and the upcoming ODI Cricket World Cup, media industry sources said. The broadcaster is making presentations to media agencies and advertisers, as it positions the two tournaments as ideal platforms for festive advertising during the September to November period.
BrandWagon AdTalk with ASUS’ Paramjeet Singh Mehta
Occupying a major share of the marketing budget pie, digital marketing is not only crucial but the need of the hour. With newer technologies sprouting every second day, it has become essential for marketers to be ahead of times and cater to their TG. Digital marketing is important in not only acquiring new customers but also retaining existing ones. In our weekly BrandWagon Ad Talk series, industry experts highlight what has changed over the years and more importantly, are these changes here to stay. Paramjeet Singh Mehta, marketing head- consumer PC and gaming, systems group, ASUS India, talks to BrandWagon online.
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SRK vs SRK in race for Bollywood’s biggest opener this year
Shah Rukh Khan, it seems, will fight with himself to set records at the box office for Bollywood films. A couple of hours after the advance bookings for ‘Jawan’ opened on Friday (the film releases on September 7), trade analyst Manobala Vijayabalan predicted the movie will be SRK’s second Rs 100-crore opener (worldwide box office) this year.
As Digital Personal Data Protection Bill becomes a reality, CAPEX of companies is expected to increase by 5%
Businesses face many challenges, and one such challenge is perhaps adhering to policy changes. In once such recent development with Digital Personal Data Protection Bill being cleared by the Parliament is expected to have a looming impact on the martech industry. From creating system for data based targeted communication to seeking user ‘consent’ at every steop of the way, these are some of the key changes that bussinesses will have to understake. According to industry estimates the immediate impact is that the capital expenditure of companies would increase by five percent in the next six months to one year.
In perfect harmony
If you haven’t already shifted audio from your tentative media plan to a your must-do plan, consider the following.
A recent GroupM analysis predicts that while the audio market (including digital extensions) worldwide will shrink in 2023 and remain flat over the next five years, the Indian audio market will show an upward growth trajectory, thanks to technological advancements and shifting consumer tastes.
BrandWagon Ad Talk with DDB Mudra’s Rahul Mathew
Occupying a major share of the marketing budget pie, digital marketing is not only crucial but the need of the hour. With newer technologies sprouting every second day, it has become essential for marketers to be ahead of times and cater to their TG. Digital marketing is important in not only acquiring new customers but also retaining existing ones. In our weekly BrandWagon Ad Talk series, industry experts highlight what has changed over the years and more importantly, are these changes here to stay
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D2C brands can use our channel to serve customers: Amazon India
Amazon India is focussed on building physical and digital infrastructure which will help micro, small and medium enterprises (MSME) grow their market share, Manish Tiwary, country manager India consumer business, said on Thursday.
Speaking to a group of reporters, Tiwary said that the company has opened its fulfilment capabilities for direct-to-consumer (D2C) brands with multi channel fulfilment (MCF), through which such brands can leverage Amazon’s logistics and supply chain capabilities to serve customer orders from various sales channels, including their own websites.
54% of Indian consumers prefer hybrid shopping for festive season highlights InMobi’s Festive Report
Close to the heels of the upcoming festive season, InMobi, a provider of marketing and monetisation technologies, has unveiled key insights from its annual festive trends report. The Marketer’s Guide to the Festive Season 2023 for India delves into the mushrooming trends in buying behavior during the festive period, highlighting their potential to mold digital marketing strategies for brands.
Pure-play BPC brands fuel the US$30 billion Indian BPC markets reveals Redseer and Peak XV Report
According to the report launched by Redseer Strategy Consultants in collaboration with Peak XV, titled, “Beauty unveiled – Decoding the success of pure-play beauty companies”, the Beauty and Personal Care (BPC) industry is set to experience a meteoric rise, with projections indicating a total market size of $660 billion corresponding to a total market capitalisation of $2.2-2.7 trillion by 2027. The BPC market has been on a resilient path in the face of global disruptions brought about by the 2020-21 lockdowns. Industry was affected marginally while the broader economies were much more severely affected. This underlines BPC’s role as a fundamental human need.
Revenue sharing mechanism between OTTs and TSPs will violate net neutrality: IAMAI
The Internet and Mobile Association of India (IAMAI) has said in a submission to the Telecom Regulatory Authority of India (TRAI) that any collaborative framework which may result in establishing a revenue-sharing mechanism between OTTs and telecom service providers (TSPs) will violate the net neutrality framework notified by the Ministry of Communications in 2018.