Disney: Sleeping Giant Awakening - A Cinderella Transformation in the Making!
Vivek Viswanathan
|Business Analyst|, More then 10yrs experience |Global Transaction Banking|, |Wealth Management|, |Treasury & Capital Markets|, |Banking Operations|,| Credit|,| Risk Management| |Trade Finance|, |Business Analysis|,|AI|
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Today we discuss about a timeless American icon, an entertainment titan that has graced our lives and filled our hearts with stories of magical princesses, talking animals, superheroes, and galaxies far, far away. That's right, I'm speaking about none other than Walt Disney Co.
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Now, Disney has been under a spell of its own recently, with its stock performance far from enchanting. The shares have tumbled nearly 60% from their peak in 2021.. Disney today could be likened to the sleeping kingdom in Sleeping Beauty, dormant and waiting for a hero to restore it to life. In our tale, that hero is the savvy Robert Iger, the returned CEO who's ready to transform Disney's narrative.
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What's Iger's vision? He's refocusing Disney on its two most lucrative pillars: streaming and theme parks. The rest, even the historic cable channels, could be on the selling table. Cost-cutting measures are already in place, and the prospects of a dividend return are promising. So, while Rome wasn't built in a day, neither will Disney's problems be solved in a year. However, signs of an awakening are on the horizon, making now an opportune time to invest in this entertainment giant.
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Disney's theme parks, cruises, and consumer products business is the brightest star in its constellation right now. These sectors raked in more than a third of revenue and two-thirds of operating profits last fiscal year, thanks to a resurgence of pent-up travel demand. The average spending at Disney's parks is over 40% higher than in 2019, proof of the magic that still lies within the Magic Kingdom.
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Iger's balancing act includes nurturing the growing but expensive streaming segment against its slowing cable business. With a focus on profitability over subscriber growth, and the plan to acquire the remaining shares of Hulu, Disney's streaming fortunes are looking up. The streaming business, though still loss-making, boasts hugely popular franchises like Star Wars, Marvel, and Pixar that command loyal audiences and give Disney pricing power.
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By trimming non-content-related expenses and reducing spending on content, Disney aims to free up substantial cash flow. And with a strategic approach to content production, Disney is poised to significantly cut costs. It is this kind of shrewd management and strategic planning that provides a clear pathway for Disney to rise like a phoenix from its recent challenges.
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Now, let's talk numbers. Analysts predict Disney will return to year-on-year earnings-per-share growth in the coming fiscal year. Even now, Disney's shares appear cheap relative to its earnings and the sum of its parts. The current price seems close to a floor, providing a safety cushion and a compelling entry point for potential investors.
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SWOT analysis involves evaluating the strengths, weaknesses, opportunities, and threats for a business. Let's apply this to Disney:
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Strengths:
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Brand Recognition: Disney is one of the most recognized brands in the world, with iconic franchises such as Star Wars, Marvel, and its own lineup of animated classics.
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Diversified Portfolio: Disney operates in various sectors such as film and TV production, theme parks, merchandise, and recently, digital streaming. This diversification reduces the risk from the poor performance of a single sector.
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Successful Streaming Service: Disney+ has had a successful rollout, quickly accumulating a substantial subscriber base that rivals established players in the market. It complements its traditional media outlets and offers a new revenue stream.
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Weaknesses:
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Declining Cable Revenue: As consumers shift towards streaming platforms, Disney's traditional cable networks (ABC, ESPN, Disney Channel, FX) are losing subscribers, causing a decline in ad revenue.
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High Investment in Streaming: Disney has been heavily investing in its streaming platform to catch up with competitors, leading to substantial losses. Content creation costs are high, and it will take time to achieve profitability.
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Dependence on Consumer Spending: The company's theme parks and merchandise heavily depend on discretionary consumer spending, which could be impacted by economic downturns.
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Opportunities:
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Growing Streaming Market: The global shift toward digital streaming services is an opportunity for Disney to further expand its subscriber base and increase revenues from Disney+.
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International Expansion: Disney has potential for growth in emerging markets, especially in regions like Asia and Africa, where the brand could gain new audiences.
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Acquisition of Intellectual Property: Disney's acquisitions of Marvel, Lucasfilm, and Pixar have proven fruitful. There's the potential for similar acquisitions in the future.
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Threats:
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Intense Competition: The media industry is highly competitive, especially in the streaming market where Disney faces competition from established players like Netflix, Amazon Prime Video, and new entrants.
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Piracy: Unlawful distribution and copying of content can lead to substantial losses in revenue for Disney's film and streaming content.
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Economic Fluctuations: Economic downturns or changes in discretionary spending can impact the company's theme parks and consumer products sectors.
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Remember, while this analysis provides a snapshot of Disney's strategic situation, it should be considered in tandem with other analytical tools for a comprehensive view of the company's situation and potential.
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In conclusion, Disney is far from being a tale as old as time. It's a company in the midst of a transformation, under the steady hand of a capable leader and leveraging iconic franchises. This makes it a unique investment opportunity. Therefore, let's not view Disney as a sleeping beauty but as a potential Cinderella, ready to shed its downtrodden state and emerge as the belle of the ball once again.?