Disney gets deep faked

AI is the major trend, but video is second

Attending a marketing conference this week which had both Google & Meta on the same panel, AI was of course the main topic. But maybe surprisingly, video came in a close second. The Google representative said, “Video is now table stakes in marketing” whereas the Mata rep said the key was “thumb stopping content”.”

Meanwhile at WIT in Singapore the presentation there by Google put up a slide saying, “Make video a core part of your strategy!”

Announcing the core takeaways from the GetYourGuide “Unlocked Fall 2024” event, CEO Johannes Reck dedicated a full paragraph to video saying, “We believe videos are the best way to show travelers what their next trip will feel like, but they have to be authentic.” Reck says they “already shipped hundreds of videos across our platform.”

This analysis suggests the scramble is well and truly on in the Experiences sector thanks to Airbnb announcing their return to experiences will be “video-first”.

Videreo can take you from zero to hero in your own businesses video journey in less than an hour.

Videreo has a free version for anyone to test with their first 10 videos and for small businesses, that should be enough so that it is free forever.

Check out more here and start loading your videos to display them beautifully on your website.

This content is provided by the newsletter sponsor Videreo.com

Hilton uses AI to better serve sight impaired guests

Hotel chain Hilton have partnered with Be My Eyes to leverage AI to better support their sight impaired guests.

“Be My Eyes, a free mobile app, connects visually impaired users with sighted volunteers and company representatives through live video and AI.”

The app can.............Please click through to continue reading the full newsletter from the resources section of the Everything AI in Travel website.