Discover your Superpowers ??
Colton Kaplan
Host of "Change with Colton" ??? Podcast | Co-founder & COO @ Coyax | AI-Powered Platform Automating Supply Chain Processes | Growing Founder Social Club Community | Eliminating Loneliness on the Founder Journey
Rob Fajardo inspiring a movement to Leave Normal Behind
The Weekly Dive
Rob Fajardo grew up admiring Derek Jeter and Mike Piazza. They had the platform to share their views with a large audience to make an impact. Rob’s dream to play professional baseball was born at 5 years old.
He wanted to use his voice for positivity.
He was still pursuing his sports dream in his junior year of High School and he was almost there. He was on a top baseball team in the country. However, his coach didn’t believe in him. He only had 12 at-bats during that season.
I blame myself, I wasn't equipped to get through that adversity. - Rob Fajardo
On July 1st, 2015 this dream came crashing down.
He was sitting in a hotel room with his AAU baseball team when they all started getting calls from recruiters from D1 schools. He was the only one that didn’t receive a call.
His confidence was destroyed, and became depressed but he learned from that experience.
The universe sent him a message to read Start with Why by Simon Sinek.
Rob discovered his purpose was to inspire himself and others to become the best version of themselves, create things that matter, and give back.
He dove into entrepreneurship and took responsibility for the outcomes in his life.
Lesson Learned: Take time to reflect, and find your why! Dig Deep.
He started building Leave Normal Behind, a community aligning with his purpose to help others become the best versions of themselves.
While building he had the opportunity to impact others by working at Blu Market Agency in NY. They had access to 300 million users online and ran influencer campaigns working with brands to get users to download apps.
Two years later he helped fidget spinners go viral at Fownders, an incubator he started with Gerard Adams helping founders go from seed to scale.
Today, Rob is focused on Leave Normal Behind and is a National Brand Executive at Movia helping brands maximize advertising results by combining mobile billboards and technology.
Rob lived with Charlie Rocket (2 Chainz old manager) in Calabasas for a couple of months and shared some valuable insights.
Charlie created a few aliases (CEO Charlie and Charlie Rocket) to help himself become more confident and not listen to haters.
领英推荐
Action step: Create your superhero self! Figure out what qualities you want to have and develop a routine to activate it.
Don’t compromise your dreams, or be trapped by comfort. Don’t settle for less than what you deserve. Don’t let your inner flame die out. Explore the unknown.
Standing in front of a mirror and talking to ourselves is one of the best ways to anchor in our beliefs. - Rob Fajardo
Be solution-oriented: Don’t come across a problem without developing a viable solution.
Break it down to bite-size steps. When you approach something new, ask yourself and others involved what winning looks like?
When you Leave Normal Behind, you're not becoming like somebody else.
You’re becoming more of yourself. Join the movement.
Courage is not operating without fear, courage is moving forward in the face of fear. - Rob Fajardo
The Idea ??: Start a traditional business (laundromat, home & lawn care, junk removal, or pressure washing)
See below for sample names and strategies.
Total Addressable Market (TAM): Calculate the TAM by estimating number of households or properties in your target area that might need your services.
(Number of Households + Number of Apartment Complexes) * Estimated % of assumed target market needing service
User Acquisition:
FreshFold Express (Laundromat): Attract local residents through targeted advertising, community events, and partnerships with apartment complexes.
Lawn Craft Pros (Home and Lawn Care): Target homeowners and property managers through local advertising, social media, and partnerships with real estate agencies.
Clutter Crushers (Junk Removal): Focus on homeowners, property managers, and businesses through online marketing, referrals, and networking.
AquaBlast (Pressure Washing): Target homeowners, businesses, and property management companies through online advertising and referrals.
(Rob and his friend secured 4 FedEx’s in Idaho for pressure washing and its over 100 k in revenue!)
Monetization strategy:
Join the Leave Normal Behind movement: Leave Normal Behind
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