Discover Your Perfect Business Coach: The 5 Types You Need to Know
Krista Mollion
3x Founder | GTM Strategy + Fractional CMO for SaaS SMBs | → LinkedIn?? Top Voice and Creator I help B2B brands go from barely noticed to unignorable I Self Made Stories Podcast ??
What You Should Know To Choose The Right Coach Since Everyone Needs a Mentor But Business Coaches Are Not Created Equally
Are you ready to level up your business game, but unsure where to start? Don’t worry; we’ve got you covered! Hiring a business coach is a smart move, but not all coaches are created equal. In fact, choosing the wrong one can be a costly mistake.
Let’s break it down into five coach categories to help you find the perfect match for your entrepreneurial journey.
Business Coach 1: Clarity Mindset Life
Who they are:?Meet your personal cheerleader! These coaches help you uncover your goals and build the confidence to chase them.
Qualifications:?They might not have fancy degrees, but they’re excellent listeners and motivators. Some even moonlighted as therapists!
How they work:?Expect heart-to-heart sessions where you spill your fears, doubts, and dreams. They’ll listen, ask questions, and might assign some mindset homework.
What they don’t do:?They won’t tackle business specifics or hand out advice. Their focus is on boosting your self-confidence and motivation.
When to hire:?If you’re plagued by procrastination, self-doubt, or negative thoughts, this coach will help you get back on track.
Budget:?Quality mindset coaches can be an investment, ranging from $250 to $1,000 per hour. Plan on working with them for at least 30 days to see results.
Business Coach 2: Personal Branding or General Marketing
Who they are:?These folks specialize in making you look good! They help you shape your brand identity and offer marketing advice.
Qualifications:?Many come from design backgrounds, but they’ve got a knack for branding. Some took a personal branding course and now call themselves experts. Check their references.
How they work:?Expect questionnaires and branding exercises to craft your unique identity.
What they don’t do:?They won’t dive into the nitty-gritty of running a business or help with emotional roadblocks.
When to hire:?If you’re committed to starting a business but need a polished brand, this coach is your go-to.
Budget:?It’s usually a one-time investment, ranging from $3,000 to $15,000, and typically takes 6 weeks to 3 months.
Business Coach 3: Classic Business Mentor
Who they are:?The seasoned pros who’ve been there, done that! They teach you the ropes of building a successful business.
Qualifications:?Only those who’ve successfully run businesses themselves qualify. No courses can replace real-world experience!
How they work:?They’re your business encyclopedia, covering everything from branding to finances. Plus, they’ll tackle your fears and doubts. They tailor their advice to your particular business, if you hire them for 1:1.
What they don’t do:?They’re not therapists, so they might recommend counseling for deep emotional issues. They won’t build your business for you either, only guide you how to. Lastly, they can’t perform services for you, but if you expect that, why are you even in business?
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When to hire:?If your mindset is in the right place, you’re coachable and you’re committed to starting or growing a business, this coach can help you succeed.
Budget:?Expect a significant investment, from $5,000 to $100,000, with many opting for ongoing coaching long-term.
Business Coach 4: Lead Gen/ PR /Funnel Expert
Who they are:?These specialists have one job: teach you their lead generation system. It’s not the only way, but it’s their way.
How they work:?They’ve crafted a specific system that they swear by and will teach you. Be prepared for a deep dive into their methodology.
What they don’t do:?They won’t guide you on branding or the broader aspects of running a business. The focus is on one system to generate leads. It also is not tailored to you.
When to hire:?Once you’ve nailed your branding, worked with a business coach, and have a clear strategy, they can help you get clients.
Budget:?Plan for around $10,000 and 90 days to get your lead generation system up and running.
Business Coach 5: Processes and Systems Implementor
Who they are:?These coaches focus on streamlining processes and systems to help your business run smoothly. They often are tool gurus, as well, and can point you in the right direction for automating your business.
How they work:?They’ve got a specific system that they teach. Like coach #4, it’s a narrow approach but can be effective.
What they don’t do:?Don’t expect help with branding, marketing, or emotional support. They’re all about processes.
When to hire:?When your mindset is ready, and you’re fully committed to your business journey but you want to be even more efficient (vs. doing it all yourself all day long).
Budget:?Allocate around $10,000 and at least 90 days for their expertise.
General Recommendations for All Hires
Now, armed with this knowledge, go find the perfect coach to help you conquer the world of entrepreneurship! ????
Need Help?
If you are looking for a solid business mentor, apply here to see if we’d be a good fit:?https://academy.fromzero2six.com/coaching-packages
If you are just starting a business or working only 1:1 with clients, join Profitable Solopreneur Community:?https://academy.fromzero2six.com/community
If you want to learn how to build funnels to sell your offers (coaching, consulting, courses, books, etc), then check out Zen Launch: https://academy.fromzero2six.com/zenlaunchnow?
I Coach Philanthropic Entrepreneurs and High-Level Leaders To Unleash Their Infinite Possibilites ??
1 年What a brilliant, clear and useful read Krista Mollion, it really sums up how you help as an awesome business coach. You are full of knowledge, passion and skills to empower business owners to move forward. Thank you for doing what you do.
Transformative CIO | ERP & Cloud SaaS Expert | Team Builder | Innovation & Change Driver | ???????????????????????? teams into ???????? ???????????????????? with ?????????????? ????????????????????
1 年Awesome article Krista Mollion, you are one of the most amazing coaches I have worked with!
coach, innovator, ALIEN - my SELV portaL opens 12.24.24 - improve yourSELV & your environment.
1 年Great article, Krista. What about community building/relationships as an orientation?
"L?sungen eine Frage der Einstellung" 22.9K+
1 年Insightful article, Krista Mollion????
Modern Sales Leadership for Modern Times I Coach I Mentor I Profit Accelerator I Retail Consultant I Deliver Retail Dreams
1 年Great article Krista Mollion! Well sorted and delivered! ??