Discover your customers' propensity to buy

Companies burn through a lot of money trying to reach a wider audience by enticing them with different offers through emails, push notifications, various ad campaigns and other communication channels to increase conversions and boost sales.??

But is this really the best way to communicate with customers? Do all customers feel comfortable receiving offers they may even not be interested in? At some point, this can lead to customers becoming oversaturated with a variety of offers and cause them to churn.?

Tailoring your offer/promotion to the customer's propensity to convert will be a helpful solution. This approach allows you to find customers with the greatest potential to take the desired action.??

How to make it work with Synerise??

With Synerise Propensity predictions, you can predict the likelihood of purchase for a group of customers, then use that information to create customer segments with the highest propensity scores and reach them with the most tailored offer.?

To learn more about how to create a propensity prediction, see our User Guide.?

What are the benefits of using propensity predictions??

• An effective way to segment users and target them with various marketing campaigns,??
• Increasing the conversion rate,??
• Reaching customers who have demonstrated a specific propensity score with the right offer,?
• Increase sales by reaching audiences potentially interested in specific products.?

Inspirational use cases??

We have prepared some use cases that can serve as an inspiration and illustrate scenarios that you can use in your daily business operations.?

Predict the propensity to buy an item?

Are you trying to determine how likely a customer is to buy a specific item? This use case will cover the basics of calculating the propensity to buy an item. The steps are simple and can generate real insights about your business.?

Predict propensity to buy items with an attribute?

What if you wanted to calculate the probability of customers buying items with certain attributes, such as size or color, for example? You can do this easily by adding additional conditions in the prediction settings.???

Predict propensity to buy items from specific brands?

You can also use the Predictions module to determine which brands are most likely to appeal to your customers and thereby boost the effectiveness of your marketing campaigns.??

Promotions for customers with a high propensity to purchase?

You can use the predictive insights from your predictions to create highly personalized promotions specifically designed to appeal to the customers most likely to purchase products from a specific product category. Check out this use case to learn how to create these predictions and use them later in your promotion.?

Decrease the cost of SMS campaigns using Propensity predictions?

Why do you have to continue spending on SMS campaigns which deliver only mediocre results? You can boost your campaign’s efficiency by focusing on the customers who are most likely to buy and save the cost of sending messages to those less interested.??

Think about all those customers who are close to making a purchase and need just one more incentive. Using the Predictions module, you can create a segment of these customers and use it to optimize your campaign.?

Predicting your audience's propensity to take action can have a significant impact on your business. Consider defining your target segment with the clients most likely to convert and see how that affects their engagement.?

Micha? Pastuszak, AI Product Manager