Discover your B2B Brand's Personality
While consumer companies obsess over their brand, too many B2B companies don’t give it the attention it deserves. Instead, we obsess over product.
But with more products than ever on the market, your brand matters. It's how you break through the noise to even get the chance.
That’s why we built the B2B Brand Personality Quiz to help you identify a visual style that helps you deliver a clear, consistent message to your customers. Give it a spin!
A bit more on the methodology (inspired by a Stanford course I helped TA with Jennifer Aaker and Chris Flink called Building Innovative Brands) can be found here: Aaker’s Brand Personality model here.
Once you get your results, let us know what you think!
About the Author: Alli McKee is the CEO and Founder of Stick — a communication platform built for B2B Sales and Success teams to illustrate ideas automatically in real time, to have better conversations with their customers. For more, visit www.stick.ai.
Strategic Narrative Consulting for Category-Defining Brands | Founder at Flag & Frontier
6 年Love this! Yes, I've heard more and more B2B marketers talk about the importance of brand recently, spot on.
Coach/Advisor
6 年Yes. As long as folks remember this is 'discovered' not 'aspired to'.?
Federal Talent | Founder | Veteran | arena.vet
6 年Done. Thanks for making this available. I'm excited to see the results!
Sales and Marketing + Brand Strategy Professional
6 年Agreed. Businesses are still run by PEOPLE and people will always feel emotion.