Discover "The Yet To Be"

Happy Monday! To start a new bright week, here are my 2 cents for the week.

Remember how Steve Jobs invented the iPod? When he rejoined Apple, he realized Apple computers were associated with Geeks, Scientists and old people. So he wanted to attract young people. He went outside and looked around and saw most teenagers?have mp3 players on them, so he asked one of them: "What do you like about your Mp3 player and what do you not like about it?" The boy answered: "It can play 50 songs, but it is a bit too bulky and the battery runs out fast." Jobs asked "So if I give you a small device the size of your watch, the battery doesn't run out for days and it can play 1000 songs, would you buy it?" "What? This thing exist? Where can I buy it?"

Apple has sold 450 million Ipods since its?launch. Because Ipods integrate really well with the Itune system on Mac, young people started buying Apple computers too.

This has saved Apple from nearly bankruptcy.

“Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.” Steve Jobs.

This week, instead of asking "What do you want?", let's use our imagination, let's look, not just listen, let's be curious and discover what's not there yet. Who knows, you might be the one who invent?the?next iPod!

Tingting Wang