Discover Who You Already Are, Who You Want to Be, and How to Ensure Others See You That Way
ALIZA LICHT
Founder of Leave Your Mark, helping businesses and individuals build powerful brands | Award-winning marketer, 2x bestselling author, speaker and podcaster | Personal branding expert as seen on GMA, in HBR, and more.
I've always been someone to say it like it is. I'm the friend who will honestly tell you if those jeans look good, but equally, someone who will voluntarily share an anecdote about my mistake.
When I sent out my very first email to friends announcing my upcoming book,?On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.?the email actually said: "Dear User First Name." Who knew variables needed brackets to work? Not me.?Lesson learned.?That's the thing about me; I own my wins and my failures and embrace them both.
In?On Brand, I reflect on over two decades of career successes, failures, and learnings. I share my tactics for how I was able to take my experience in marketing, communications, and later digital and parlay that priceless education into transforming myself from a corporate employee to someone with a well-defined personal brand that includes two books, a podcast, consultancy, and private community.
Despite that, I felt On Brand needed to offer more than just me and my experiences. While I make it personal and relatable, it was also important for me to share the platform with some incredible people in my network whose own experiences add so much value to this book.?
On Brand is a comprehensive (but fun and interactive) roadmap to building your personal brand with some very impressive contributors who graciously shared their areas of expertise. The plethora of knowledge here is vast, but in this book, I want you to have a robust education on how to position yourself online and in real life.?
In On Brand, you will learn how to…
- Become a skilled negotiator with award-winning negotiation trainer Alexandra Carter , WSJ bestselling author of Ask for More: 10 Questions to Negotiate Anything?
- Learn what it means to have gravitas and executive presence with the #1 startup coach Alisa Cohn and bestselling author of From Startup to Grown-up: Grow Your Leadership to Grow Your Business
-Nail an audition (aka an interview) with multimedia communications coach, advisor, talent spotter, and podcast host of Camera Ready & Abel, Barbara Barna Abel CPC ?
- Strategically tell your story with #1 communications coach and WSJ Bestselling author of The Long Game: How to Be a Long-Term Thinker in a Short-Term World, Dorie Clark
-Create a visual brand identity with New York Times bestselling author of HRH: So Many Thoughts on Royal Style and So Many Thoughts Creator, Elizabeth Holmes
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-Own the room with strategic communications expert and celebrity and executive media trainer, Jillian Straus
-Build an engaged fanbase or community with business development, and brand and talent strategist, Kendall Aliment Ostrow
-Sell as yourself with the renowned auctioneer and bestselling author of The Most Powerful Woman in the Room is You,? Lydia Fenet (and upcoming author of Claim Your Confidence?
-Strategically share your wins with bestselling author of Brag Better: Master the Art of Fearless Self-Promotion, Meredith C. Fineman ?
-Understand why you need a personal brand to drive success and how leaders work on themselves behind the scenes with co-founder and president of Known , Ross Martin
-Cultivate authentic relationships with corporate social responsibility expert and bestselling author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships, Susan McPherson
-Cast a wider network with the founder and CEO of The Cru and bestselling author of Drop the Ball: Achieving More By Doing Less, Tiffany Dufu
…….and much more! Don't forget everything I will share (ha!)?
Eager to get started? Pre-order the book to take your first step in changing the way you view yourself so that others can see you that way.?
P.S. You can read or listen to the introduction of On Brand right now
Strategic Technology and Media Executive | Digital Transformation, Marketing & Communications, Business Development | Candle Media, United Talent Agency
2 年Wow! What an incredible group. So honored to be included, Aliza. ??
CEO, Purpose-Driven Leader, Keynote Speaker, Investor and Author. Focused on growth strategies, ESG, sustainability, social Impact and communications. Board member. Forbes 50 over 50
2 年Unbelievably honored to be included with so many superstars ??????
Psyched for this book!
Full Service Concept Design & Development Consultancy | Size Inclusivity Expert | Strategist for Creative Growth
2 年Just pre-ordered. Very excited to dig in!
Realtor Associate @ Next Trend Realty LLC | HAR REALTOR, IRS Tax Preparer
2 年Thanks for Sharing your Opinion.